Engaging social media case studies Top Brands Social Media Briefings SA 2017

March 22, 2017 @ 8:00 am – March 23, 2017 @ 5:00 pm
Bryanston Country Club
Sharon Angus-Leppan

IAB MEMBERS RECEIVE 20% DISCOUNT, SAVE R970, i.e. PAY R3,880 excl vat

Bryanston Country Club – 22 March 2017 & Sports Science Institute – 23 March 2017

This conference program is stimulated by the comments and requests from the 200+ delegates who attended the Social Media Briefings, Sept ’16. They want to know a lot more about how to engage target audiences, how to adapt their communications for the appropriate social media platform mix, and they want expert assessments about visual social media, about immersive technology innovations and they want to appreciate winning case studies. An interesting development is the growing use of messaging to stimulate sales. The briefings will be case study-centric, with specific focus on specific issues relating to platforms and the case study check list below. The speakers will utilise the case studies to illustrate the key strategic points they believe made the real difference for the success of the campaign.




08h15 – 08h50
Market drivers – top performing brands SA, Kenya & Nigeria
* Africa Brand Index – Ornico
* Top performing brands July to December 2016
* Reach and engagement review
* Strategic analysis of top brands – brand growth
Oresti Patricios, CEO, Ornico Group

08h55 – 09h45
Winning campaign content strategy – Africa Brand Index
Key success factors
– food on the go – how to enhance the experience.

09h50 – 10h20
KFC’s use of omni-channel content and paid media
Nick Bedford, Director: Business Development, Ogilvy

10h45 – 11h15
Snapchat – Now Now pics and videos working for brands
Kwanele Nomoyi, Director, Black Smoke 

11h20 – 11h50
Messenger: opportunities for meaningful engagement
– Why brands need to look at additional opportunities
– Messenger as the next big tool for brands
– Messenger as a critical add on for media
Gil Sperling, MD, Popimedia 

11h55 – 12h25
LinkedIn sponsored content
* What do professionals and HNWI want to hear about
* Reaching this audience
* Brands  that have won in this space
Marius Greeff, Director, Turn Left Media 

12h30 – 13h00
#TwitterLive – where brands and the influential audience meet
Crayg Hitzeroth, MD, Ad Dynamo

13h45 – 14h00
How much are your tweets worth?
All you have to do is enter your Twitter handle into an estimator. This will calculate how much money you could earn per tweet and make the dream of becoming a Social Influencer, and getting paid a reality
Kirsty Sharman, Webfluential

14h05 – 14h40
VR & 360Video: Hacking the brain through immersion
* new content rules for a new type of content
* insight into Facebook 360: stats & strategies
Ulrico Grech-Cumbo, CEO, Deep VR

14h45 – 15h25
To App or not to App, that is the question
– strategies for app success
– local case studies
– the app lifecycle
Michal Wronski, Director, Digital Flow

15h30 conference closes
Standard Delegate rate R4,850 excl vat


Click on the link to reserve your seat


Contact: Sharon Angus-Leppan | E: sharon@marketingmixconferences.co.za | T: 021-7908147