2016 IAB Bookmark Award Winners

BOOKMARK AWARDS 2016

The winners for the 2016 IAB Bookmark Awards were announced to a packed audience at The Turbine Hall, Newton on Thursday 3 March 2016. Now in it’s eighth year, the Bookmarks received a record number of entries that represented the diversity, innovation and growth of digital in South Africa.

IAB SA CEO Josephine Buys said, “This year’s winning entries illustrate a digital landscape where South Africans are not just excelling in digital from a technical point of view, but using it to produce ground-breaking, emotive work.” 

A total of nine gold, 43 silver, 47 bronze and six special awards were awarded on the evening. All entries were judged by a meticulously selected judging panel of 57 industry experts that was headed up by Jury President and CEO of Saatchi & Saatchi Brandsrock, John Dixon.

Josephine adds, “We are immensely proud of this year’s winners, not only for the remarkable creative behind their campaigns, but their ability to execute them to achieve measureable results and sustainable impact.”

See all the winners below, or click here to view a PDF

SILVER AWARDS

Branded Content

SILVER AWARDS

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NATIVE VML

Red Bull – The Red Bull X-Fighters


BRONZE AWARDS

King James Group

New Balance – Baby vs Dale Steyn

King James Group

New Balance – Comrades

King James Group

Sanlam – One Rand Family


Native Advertising

BRONZE AWARDS

Between 10and5

Nando’s – Nando’s Art Initiative


Online Video Production

GOLD AWARDS

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Giant Films

New Balance – Baby vs Dale Steyn

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NOT NORM

Scouts South Africa – Learn it young


BRONZE AWARDS

King James Group

Steri Stumpie – Social channels


Ad Ops

SILVER AWARDS

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Mark 1

Mini, McDonalds, Telkom – Excellence in AdOps


Client Service

SILVER AWARDS

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Gia Berger

NATIVE VML


News or Feature Writing - Craft

BRONZE AWARDS

Christelle du Toit

SABC Digital News – Excellence in Feature writing


Marketing Copywriting

BRONZE AWARDS

King James Group

City of Cape Town – Someone in Cape Town


Organic Search Marketing - Craft

BRONZE AWARDS

Rogerwilco

Rogerwilco SEO team

Saatchi & Saatchi Synergize

Andre Wilkinson Excellence in Organic Search Marketing


Paid Search Marketing - Craft

SILVER AWARDS

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Saatchi & Saatchi Synergize

Excellence in Paid Search Marketing


BRONZE AWARDS

The Media Image

Coral – Making Every Click Count


Digital Campaign

SILVER AWARDS

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Gloo@Ogilvy

KFC – The Soundbite Table

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NATIVE VML

BMW i3 – Talking Car


BRONZE AWARDS

Quirk Cape Town & 140BBDO

Three Ships Whiskey – The Master’s Collection

Utopia

BirdLife South Africa – International Vulture Awareness Day


Display Advertising

BRONZE AWARDS

Gloo@Oglivy

Volkswagen: Polo Vivo – Anything is Possible

M&C Saatchi Abel

Q20 – Squeaky Browzer


Email

BRONZE AWARDS

TWO.AM Agency

Col’Cacchio – Slim down mailer


Integrated Campaign

SILVER AWARDS

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Gloo@Ogilvy

Lucozade – Give Me Strength


Mobile Campaign

SILVER AWARDS

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Gloo@Ogilvy

Volkswagen: New VW Up! – The Uber Test Ride


Ad Network & Programmatic Technology

BRONZE AWARDS

Vicinity Media

Distance Window


Coding & Tech. Innovation

SILVER AWARDS

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Gloo@Ogilvy

KFC – Flash & Win interactive drive-thru

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NATIVE VML

BMW i3 – Talking Car


BRONZE AWARDS

Gloo@Ogilvy

KFC – Soundbite Table

Quirk Cape Town & 140BBDO

Three Ships Whiskey – The Master’s Collection


Digital Installations & Activations

BRONZE AWARDS

Gloo@Ogilvy

KFC – Soundbite Table


E-Commerce Sites

SILVER AWARDS

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NATIVE VML

Foschini Group eCommerce


BRONZE AWARDS

Media24 Ecommerce

Spree.co.za Online Fashion Store


Microsites

SILVER AWARDS

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Quirk Cape Town & 140BBDO

Three Ships Whiskey – The Master’s Collection


BRONZE AWARDS

NATIVE VML

BMW i3 – Talking Car


Mobile Apps

GOLD AWARDS

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Superbalist.com

The Superbalist Mobile App


BRONZE AWARDS

24.com

Gridwatch – Load shedding app

Nona Creative

CrowdCaster


Software

GOLD AWARDS

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NATIVE VML

BMW i3 – Talking Car


BRONZE AWARDS

Twisted Toast Digital

SmartRand – Automated Investment Advice


Web Applications

SILVER AWARDS

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NATIVE VML

Billingo – iCAPTCHA


BRONZE AWARDS

Bluegrass Digital

Fives Futbol Sports Management Platform


Websites

SILVER AWARDS

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Hellocomputer

Pernod Ricard – The Inner Circle


BRONZE AWARDS

Superbalist.com

Superbalist.com website


Innovative use of Media

SILVER AWARDS

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Gloo@Ogilvy

Lucozade – Give Me Strength (WeTransfer)


BRONZE AWARDS

NATIVE VML

PASSOP – Give Refugees back their humanity


Organic Search Marketing

SILVER AWARDS

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Clicks2Customers

Clicks.co.za – The Journey to E-commerce

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Quirk Agency

McDonald’s – OK Google


BRONZE AWARDS

Quirk Agency

Makro – SEO


Paid Search Marketing

GOLD AWARDS

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The Media Image

Neilsons – Search Brand Protection


SILVER AWARDS

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Saatchi & Saatchi Synergize

Sage One – Paid Search Marketing


Editorial

GOLD AWARDS

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Superbalist.com

Superbalist.com – The Way of Us


SILVER AWARDS

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NATIVE VML

Jameson – INDIE Channel


Email Publication

BRONZE AWARDS

John Brown Media

Pick n Pay – Supper Sorted


Mobile Publication

SILVER AWARDS

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EYEWITNESS NEWS

EWN WhatsApp Briefs


News or Feature writing

SILVER AWARDS

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eNCA.com

Medupi graves investigation

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Superbalist.com

Superbalist.com – The Way of Us


BRONZE AWARDS

EYEWITNESS NEWS

Aletta Harrison – Prison Yoga


Publisher sites

SILVER AWARDS

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eNCA.com

eNCA.com – Know more


Special Features

GOLD AWARDS

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EYEWITNESS NEWS

Homo Naledi – Interactive Feature


BRONZE AWARDS

eNCA.com

Hope to Glory – The Journey of Themba Gorimbo


Specialist Publisher sites

SILVER AWARDS

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Interactive Africa

Design Indaba

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Superbalist.com

Superbalist.com – The Way of Us


BRONZE AWARDS

New Media Publishing

VISI.co.za

SA Creatives

SA Creatives Online Publication


Existing Social Communities

GOLD AWARDS

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King James Group

City of Cape Town – Social Channels


SILVER AWARDS

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NATIVE VML

Jameson Irish Whiskey – Facebook page

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Publicis Machine

Nando’s – The big bird on Twitter


BRONZE AWARDS

King James Group

Steri Stumpie – Social channels


Innovative use of Social Media

BRONZE AWARDS

Liquorice Africa Advertising

Knorr – Whatsfordinner?

NATIVE VML

PASSOP – Give Refugees back their humanity


Online PR

SILVER AWARDS

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Utopia

BirdLife South Africa – International Vulture Awareness Day


Social Media Campaigns

SILVER AWARDS

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King James Group

City of Cape Town: Anti-Drugs programme – Someone in Cape Town

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King James Group

New Balance – Comrades

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Utopia

BirdLife South Africa – International Vulture Awareness Day


BRONZE AWARDS

NATIVE VML

Nedbank – @LoveGreenbacks Twitter Bot

NATIVE VML

PASSOP – Give Refugees back their humanity


Social Media Community Management

SILVER AWARDS

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King James Group

City of Cape Town – Social Channels

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Publicis Machine

Nando’s – The big team behind the big bird on Twitter


BRONZE AWARDS

King James Group

Steri Stumpie – Social Channels


Social Paid Advertising

SILVER AWARDS

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Saatchi & Saatchi Synergize

Sage One – Paid Social Advertising


BRONZE AWARDS

EOH Digital

BMW 1 Series Launch

Gorilla Creative Media

Shield Deodorant – First in Africa


Use of User Generated Content

GOLD AWARDS

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NATIVE VML

PASSOP – Give Refugees back their humanity


BRONZE AWARDS

M&C Saatchi Abel

Heineken – Open Your City Mobile Experience

NATIVE VML

DARG Animal Rescue – Facebook Photobomb


Content Strategy

SILVER AWARDS

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King James Group

City of Cape Town: Anti-Drugs Programme – Someone in Cape Town


Data-driven Campaign

SILVER AWARDS

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Techsys Digital

Tafel Lager – Let’s Celebrate Namibia


Digital Strategy

SILVER AWARDS

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Liquorice Africa Advertising

Marmite – Battle of the Spreads


Research

SILVER AWARDS

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Burn Media

Ventureburn Startup Survey

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NATIVE VML

Momentum – Multiply School tool


Strategy

BRONZE AWARDS

NATIVE VML

Foschini Group eCommerce


Customer Experience Design

BRONZE AWARDS

Quirk Cape Town & 140BBDO

Three Ships Whiskey – The Master’s Collection


Interface Design

SILVER AWARDS

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King James Group

Johnnie Walker – Walker Wager

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Superbalist.com

Superbalist.com website


BRONZE AWARDS

INJOZI

Meyerton Engineering

NATIVE VML

BMW – Talking Car


UX Design

SILVER AWARDS

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Hellocomputer

Pernod Ricard – The Inner Circle

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NATIVE VML

Foschini Group eCommerce


Special Honour Awards

AGENCY OF THE YEAR

NATIVE VML

BEST DIGITAL YOUNGSTER

Chris Cannoo
Saatchi & Saatchi Synergize

BEST INDIVIDUAL CONTRIBUTION TO DIGITAL

Pete Case
Gloo@Ogilvy

BEST MARKETER

Charl Bassil
Pernod Richard

BRAND OF THE YEAR

SuperSport

PUBLISHER OF THE YEAR

Eye Witness News