Google has launched a new mobile-friendly algorithm that will reward websites that are fully optimised for mobile with higher rankings in search results.
World Wide Creative’s practical learning platform, Heavy Chef, had the recent honour of hosting one of digital marketing’s foremost practitioners, Rand Fishkin, at its Cape Town studio in Woodstock.
Most websites use web analytics tools from third-party suppliers to count their traffic. These services offer website publishers a variety of different and variable settings, many of which are critical to the final statistics that are reported.
A document prepared by the Media Rating Council in the US in collaboration with the IAB Emerging Innovations Task Force summarises guidelines for viewable ad impression measurement.
An IAB UK working group has produced a table comparing various kinds of content in an advertising environment.
The global IAB issued in January 2013 its Social Data: Demystification & Best Practice report, created by a working group of volunteers from eight IAB member companies.