Best Practice

IAB SA PROUDLY SUPPORTS THE ISSUE PAPER ON FREE PUBLIC WI-FI AND ZERO RATED CONTENT

 

IAB proudly supports the Association for Progressive Communications (APC) with the assistance of Applied Law & Technology (Pty) Ltd, and in collaboration with ourselves and the South African National Editors’ Forum (SANEF) on the launch of the issue paper addressing perspectives on universal free access to online information in South Africa: Free public Wi-Fi and Zero-Rated content.

The purpose of this issue paper is to examine the background and legal frameworks that support a right to universal free access to online information, with a specific focus on the South African context. In particular, this paper will explore two key mechanisms for how universal free access to online information can be achieved – through basic minimum levels of access to free public wi-fi, and through zero-rated content. Click here to access the Issue Paper. Issue Paper – Perspectives on universal free access to online information in South Africa. (FINAL)

iab_nativeadvertising

Native Advertising Guidlines

These are designed to offer clarity, good practice and a launchpad for further discussion around the marketing tool known as Native Advertising. While they aim to simplify concepts and provide examples it remains cognisant that our market evolves quickly and the lifespan of these guidelines are likely to last a year whereupon it will be updated.

Read More
IAB SA logo for articles

Ad blocking has far-reaching effects for digital advertising

By Josephine Buys, CEO of IAB SA

One of the trends that could change the face of the Internet is the increasing use of ad blocking software. Whilst this technology is not new, the web seems to have reached a tipping point where frustrated users are jumping the technical hurdles in larger numbers to filter out online ads.

Read More
PICTURE: Perspecsys Photos with Creative Commons Attribution 2.0 Generic licence

IAB SA template: privacy policy

This article is for IAB SA members only. Please refer to the IAB SA newsletter for access or email michelle@iabsa.net to have your current IAB SA website account details validated.
IAB Arena

IAB Arena: understanding the digital advertising ecosystem

Digital advertising is a complex, vibrant, technology-driven industry that changes often. The IAB Arena – launched by the IAB in the US – is a simplified representation of the digital advertising ecosystem that shows how the different pieces and players work together to create and deliver advertising to consumers, using campaign optimisation and measurement for the best results.

Read More
Social media

IAB SA template: social media policy

This article is for IAB SA members only. Please refer to the IAB SA newsletter for access or email tvitale@iabsa.net to have your current IAB SA website account details validated.