Best Practice

iab_nativeadvertising

Native Advertising Guidlines

These are designed to offer clarity, good practice and a launchpad for further discussion around the marketing tool known as Native Advertising. While they aim to simplify concepts and provide examples it remains cognisant that our market evolves quickly and the lifespan of these guidelines are likely to last a year whereupon it will be updated.

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Ad blocking has far-reaching effects for digital advertising

By Josephine Buys, CEO of IAB SA

One of the trends that could change the face of the Internet is the increasing use of ad blocking software. Whilst this technology is not new, the web seems to have reached a tipping point where frustrated users are jumping the technical hurdles in larger numbers to filter out online ads.

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PICTURE: Perspecsys Photos with Creative Commons Attribution 2.0 Generic licence

IAB SA template: privacy policy

This article is for IAB SA members only. Please refer to the IAB SA newsletter for access or email michelle@iabsa.net to have your current IAB SA website account details validated.
IAB Arena

IAB Arena: understanding the digital advertising ecosystem

Digital advertising is a complex, vibrant, technology-driven industry that changes often. The IAB Arena – launched by the IAB in the US – is a simplified representation of the digital advertising ecosystem that shows how the different pieces and players work together to create and deliver advertising to consumers, using campaign optimisation and measurement for the best results.

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Social media

IAB SA template: social media policy

This article is for IAB SA members only. Please refer to the IAB SA newsletter for access or email tvitale@iabsa.net to have your current IAB SA website account details validated.