A better understanding of exactly when a brand’s potential audience is online and most receptive and responsive to content – gained through access to and better analysis of data – would go a long way to assisting social media managers combat the dwindling organic reach figures coming out of Facebook.
From July 1 2014, Soweto TV and North West FM will join Times Media’s ever-growing portfolio of print, radio, and television platforms that enable marketers to extend brand reach to their target consumers.
Breeze Website Designers went deep into the tank to figure out how to achieve what lately seems to be almost impossible: to help its clients stand out from the masses.
Experts agree that online commerce has become the norm for many South Africans, with a considerable number of the population logging onto e-tailing websites, online classifieds and other sites to buy or sell goods.
There is a unique relationship between the retail industry and the digital world. Retail has more potential than almost any other industry to create serendipitous experiences for consumers; mainly because retailers tend to control the entire supply chain, from manufacture to customer purchase.
The call for entries to enter into the annual Smarties Awards is making its way around the mobile industry worldwide. This year, South Africa has an opportunity to participate with its own, first-ever local Smarties Awards show.
Much confusion lies in the measurement of South Africa’s online audience. Unique browsers, page impressions, unique users … numbers and explanations are often bandied around with flair but with little understanding of the difference between the numbers, how they’re derived or what they mean.
Tim Noakes’ Real Meal Revolution has had phenomenal success among South African readers, and it hasn’t stopped there – this book is set to change the way the world eats. It is not surprising that it has crept onto international bookshelves and that it is ranking as a bestseller.
Break.Make.Create is South Africa’s newest hackathon, launched to not only improve the skills set of the marketing industry, but also to give all creative, technical-minded and innovative thinkers the chance to tinker, craft and play.