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Meet Mpho Maseko – Brand Council for the IAB

Mpho Maseko

The IAB talks to Mpho Maseko in a series of interviews with our nine Heads of Councils.

Who are you?

I have been operating in the Marketing and Communication field for more than 10 years. I have worked both on the agency and client side of life having started my career as a Public Relations intern for David Barritt & Company.
I have worked in the advertising industry, in a client services and strategy development role.

I have honed in on my event managing skills for both small and large scale events through my role as PRO at the Gauteng Legislature.
I’m a lover of a life who is fascinated by most humans. My superpower is my ability to stay curious and to always strive for nirvana.

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Meet Fiona Buchner –Transformation and Education Council

Fiona Buchner

The IAB talks to Fiona Buchner who is the Transformation and Education coordinator and support to the chairman of the council.

Who are you?

I am the Transformation and Education coordinator at the IAB. I am also a Marketing Strategist with over 20 years’ experience in marketing, the vast majority of which has been in the digital space having started my career in digital, being the Brand Executive for and moving onto work on Liberty Life’s Ecommerce venture, becoming Managing Director of Peppers ad Rogers Group South Africa, working for Osiris as Head of Retention Marketing for 15 of their international online brands and heading up South African Tourism eMarketing division before leaving the corporate environment to run my own consulting company. In my consulting capacity, I have worked on numerous brands – online and traditional, both from an agency side, a customer side and as a strategic business facilitator.

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DR Oupa MonamodiThe IAB talks to Dr IS Oupa Monamodi in the second of a series of interviews with our nine Heads of Councils.

  • Who are you?  I am Dr IS Oupa Monamodi.  I am the Non-Executive Chairman of WPP Protea Investment Holdings and the WPP Group BEE Trust, and I hold a similar role for the Smollan Group SA, as the Non-Executive Chairman of the Tshimedzwa Investment Holdings and the Smollan BEE Trust. I have previously worked in the IT Industry, studied and worked in academia in the USA, and served as the CEO of Uthingo Management the first operator of the South African National Lottery.
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IAB SA is forming a digital professional body – get involved in the Johannesburg event

Jhb invitePlease join us for an update on our work to create a credible, growing skills base for our industry.  The IAB SA is in the process of  facilitating the development of a Professional Body, which will allow recognition and standardisation of digital skills profiles and designations in the digital industry.

We know that our members, and the broader publishing, marketing, advertising and communications industries need credible, reliable digitally skilled individuals, and we want to enable them to confidently choose to employ professionals who are accountable to a Professional Body for their guaranteed competence and ethics.

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Meet Andrew Allison – Head of Regulatory Affairs Council

Andrew-AllisonThe IAB talks to Andrew Allison in the first of a series of interviews with our nine Heads of Councils.

Who am I?
I’m the Chief Operating Officer of the Red & Yellow School, a Director of WPP agencies Mirum (previously Quirk) and NotNorm, and the Head of Regulatory Affairs for the IAB. I worked in Johannesburg and London as a corporate finance lawyer, before moving home to Cape Town to join Quirk as Chief Financial Officer in 2010. I’m also a qualified accountant.

Find me on LinkedIn and who’s who

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Call for applications for the JAMLAB

JAMLABUp to six teams will get free working space, mentors and coaches, regular talks from industry experts, a lean start up programme to help teams develop their innovations and opportunities to pitch their ventures to donors and investors.

You can read about it on medium here or follow us on twitter @jamlabafrica or on Facebook @jamlabafrica

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2017 Internet Trends report from Mary Meeker and Kleiner Perkins Caufield Byers

Mary Meeker, a partner at venture capital firm Kleiner Perkins Caufield & Byers and a former longtime Morgan Stanley analyst, delivered her report at  Recode’s Code Conference in Rancho Palos Verdes, California. on Wednesday. Spanning 355 pages, the report documents and analyses a vast swath of tech, commerce and advertising trends, ranging from internet advertising’s gains vs. TV advertising to the rapid slowing of smartphone unit shipments.  See the report here:


Advertising Standards Authority Needs You Now!


The Advertising Standards Authority (ASA), a respected industry self-regulatory body in South Africa, is in crisis and needs our support. It urgently requires short-term funding to keep it in business while a turnaround strategy is implemented. In partnership with a business rescue team, the ASA has identified ways in which it can improve and better serve the evolving advertising industry in future.  ASA have appointed Gail Schimmel as Acting CEO.

The IAB believes that the ASA is worth saving, and that a South African advertising industry that continues to regulate itself is far better than one which does not.  We are asking all our members to be involved in the rescue strategy.

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Clicks2Customers rebranded to NMPi as part of global growth strategy

South African digital marketing stalwart, Clicks2Customers has rebranded its local operations to NMPi as part of the group’s global re-name, as the company expands both its offering and global footprint.

Clicks2Customers, which has operated in the local market for 15 years, will begin trading as NMPi as of 30 May 2017. NMPi now has offices in Australia, the United Kingdom, the Netherlands and Switzerland, with plans to roll out the NMPi brand across its offices in Asia and the United States in the coming months.

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AutoTrader Smash Online Fraud

Autotrader desktopAutoTrader Marketplace – a game-changing new platform

South Africa’s online vehicle trading market is booming, with hundreds of private vehicles advertised online at any one point in time. But while trade is flourishing, crime continues to rise. The last SAPS report detailed 55,010 cars stolen in one year1, with a significant number arising from elecronic media fraud.

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