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A connected digital society is critical for Africa to thrive

lee naikBy Lee Naik, CEO of TransUnion Africa

Technology developments have had a profound effect on emerging economies in Africa. The widespread adoption of mobile phones, in particular, has seen a proliferation of new and innovative ways for businesses to reach and engage their customers, and for governments to provide services to their citizens. In other parts of the world, we talk about technology with reference to disruption – the disruption of communication methods, business models, even entire industries. Given the dramatic changes we’re seeing closer to home, it’s perhaps more accurate to frame the conversation in terms of transformation.

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Accenture Interactive announces keynote speaker for IAB Digital Summit

Didier UljaszAccenture Interactive, Diamond Sponsor for the IAB Digital Summit, has announced that Didier Uljasz will be the keynote speaker at the IAB Digital Summit 2017. Uljasz, Managing Director at Accenture Interactive, is the Head of the agency’s Personalisation practice across EALA and Digital Marketing Lead for Middle East, Africa, Russia and Turkey. He will bring deep experience on channeling detailed customer data for tangible business impact.

With his background as a data scientist, Uljasz has worked with global clients on several large-scale digital transformation programs in sectors spanning retail, automotive, telecoms, media and banking. These engagements often have the common objective to transform big data into actionable insights that lead to value for businesses and their customers.

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Global and local thought leaders gather at the IAB Digital Summit

The IAB Digital Summit, powered by Accenture Interactive, is where digital, business, advertising and content converge. On 16 March 2017, at The Galleria Sandton, a heavy-hitting panel of local and international experts in each field will gather to have a dynamic, interactive discussion on the future and influence of digital in our country.

Says IAB SA CEO, Josephine Buys, “In just one day, Summit attendees will be exposed to some of the latest digital trends, techniques and insights that will have an impact on their business immediately and for years to come. If digital touches any aspect of your business, this is a critical event to attend.”

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Gender equality remains a priority for digital

IAB3688By Alexandra Salomon, Senior Director, International, IAB (Washington D.C.)

Alexandra Salomon is a veteran in online marketing, global advertising, digital publishing/media, and international business. She has worked for leading brands including AOL, Overture, Yahoo, and LivingSocial, as well as start-ups and consulting services.

A career in digital holds rich potential for success and growth in the information age. Our technology evolves by the second, yet the real potential lies in the people behind the technology. As digital impacts the lives of every human being in some way, it is essential that our engineers, managers, developers and marketers are as diverse as the society they serve.

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Introducing the IAB Bookmark Awards 2017 Finalists

Bookmarks & Summit Book nowSouth African agencies, publishers, marketers and individuals brought talent and digital innovation in spades to the IAB Bookmark Awards this year. Following several weeks of judging, the panel has narrowed down the record number of entries into a list of official finalists.

Josephine Buys, CEO of IAB SA says, “We are thrilled with the response to the IAB Bookmark Awards this year. Each entry tells a unique story of how digital can be used to achieve relevant, lasting results in multiple sectors.”

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The Publisher Research Council (PRC) gears up for a busy year

PRC logoThe Publisher Research Council (PRC) was created to meet the needs of fast changing reading behaviour across both traditional and digital reading platforms and to provide an innovative “Gold Standard” Reader Audience Measurement founded on global and local best practice, expertise and resources.

The PRC is a not for profit company that represents the interests of both print and online publishers in South Africa. It conducts audience and efficacy research on behalf of members, while providing research on broader media audiences for advertisers and their agencies.

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Marketing Personalisation 2.0: Growing Brand Communities

Meltwater Marketing Personalisation 2.0Register here: https://goo.gl/Ns2MqM

Real marketing personalisation is about more than just paid targeting (and re-targeting). It’s about engaging in an authentic dialogue with the people who matter most to your business – and doing so on their terms. One approach that’s emerged in response to the modern marketer’s mandate of more relevance and less intrusiveness, has been the creation of branded content “ecosystems”.  But building these semi-personalised online communities around your service or product is easier said than done – and what’s even more challenging is figuring out exactly how to make them financially viable.
Fret not however, as this Thursday you’re invited to join Meltwater and Joshin Raghubar – founder of Pan-African engagement agency, iKineo Ventures, for a free Webinar that will uncover both how to grow your brand community, as well as how to leverage it for maximum impact on your bottom line.

2017 IAB Digital Summit celebrates a turning point for digital

By Chris Borain, Chairman of the IAB SA

We have reached a critical juncture for digital, both locally and globally. Digital has evolved from one aspect of the media mix to a powerful, pervasive medium with an influence that cannot be ignored.

The PwC Media Outlook for 2016-2020 shows that mobile access has impacted several billion people in less than five years. In comparison to the 20m people impacted over 60 years by the industrial revolution, it is clear that digital is the driver for rapid change in human history. This is an exciting time, and an opportunity for publishers, brands and agencies to collaborate to create a digital landscape that is fair, measurable and constructive.

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THE DIGITAL REVOLUTION IS FUTILE WITHOUT A CUSTOMER FOCUS

John SaneiIAB Digital Summit powered by Accenture Interactive, click here for more info.

By John Sanei

As the digital industry, we are the custodians of change. We introduce the tools that have the potential to bring exponential levels of growth, efficiency and engagement to our businesses. However, digital alone is not the cure-all for every business problem. In order for digital to succeed in today’s climate, it has to be keenly focused on consumer and employee needs.

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IAB Digital Summit, powered by Accenture Interactive, champions diversity in digital innovation

Digital is the hot topic impacting all aspects of the South African consumer experience, from advertising to business.

As a high growth, vastly influential sector, digital needs to undergo ongoing and conscious transformation. The IAB SA champions diversity in digital, which is apparent in the program for the IAB Digital Summit, coming up on 16 March at The Galleria, Sandton. The speaker list is deliberately focused on providing a platform for female digital leaders, and experts of all ethnicities.

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