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Why CMOs should have voice search on their radar

Tich Savanhu search specialist at Clicks2Customers

The rapid increase in voice searches has given many digital marketers pause for thought. While most are playing a wait and see game, there are some obvious short-term interventions required right now.

There is an astonishingly large amount of current data and predictions on how voice is on the rise. At the moment, 40 percent of US adults are searching by voice at least once a day, and that number would be much higher for the more tech-comfortable Generation Z.  Added to this, in May last year, one in five searches on an Android app were done via speech.

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Times Media completes move to Google App Engine to power its leading business news websites

Delivers benefits of speed, reliability, security and privacy to BusinessDAY, Financial Mail, RDM and BusinessLIVE audiences

Times Media Group has completed the transition of its business news websites to a server-less architecture that runs entirely on the Google App Engine (GAE) environment. TMG is also one of the first major publishers in SA to force the HTTPS protocol across all its business websites to guarantee the authenticity of its content, and protect the privacy and security of its readers, journalists and editors.

TMG recently replatformed and redesigned all its prominent business titles, Business Day, Financial Mail and RDM, and launched the new BusinessLIVE site, with premium content options from R120 a month.

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A fool and his knowledge are soon parted

Nick SarnadasBy Nick Sarnadas, event director: Madex 2017, Specialised Exhibitions Montgomery

Hey, did you hear the one about Pope Francis shocking the world by endorsing Donald Trump for president? He even released a statement! And, oh my gosh, this story must be shared fast, far and wide, a woman stabbed her husband to death because he neglected her sexual needs (we don’t really want to go into the details, but yeah you can find the story easily enough).

Fake, fake, fake! Yet, these two stories together received almost 1,5 million Facebook engagements and are but two of the 50 top “fake news” articles of 2016 (there are a gazillion more, really.)

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RIP Tony Koenderman

Tony-Koenderman-380x475Tony Koenderman sadly passed away on Sunday 9th April.  He was a legend in the advertising industry, he was a passionate and dedicated gentleman.  Tony founded AdReview and he contributed columns in both Financial Mail and Finweek focusing on the advertising industry.  Tony was inducted to the Loeries Hall of Fame in 2015.

He is survived by his wife Christine and his children Tonya, Samantha and Gregory.  He will be sorely missed.

Meltwater Webinar – this Thursday

Biz_Breakfast_Banner_Africa_600x200According to Steve Jobs, “Every once in while a revolutionary product comes along that changes everything.” Enter Augmented Reality (AR), a technological innovation that’s set to disrupt not only the way in which brand markets themselves, but the very nature of how we as people interact with the world around us.

Join Meltwater and the IAB Digital Summit’s AR specialist, Johan Walters of Clicks2Customers, for an interactive webinar where we’ll be diving into what augmented reality has to offer brands today, and more importantly, how you can go about leveraging it for unparalleled levels of customer engagement.  Register Now:

Winners announced for the IAB Bookmark Awards 2017

The winners of the IAB Bookmark Awards were announced to a packed audience of the digital industry’s finest at The Galleria, Sandton last night. South Africa’s top talent and most memorable campaigns were recognised, illustrating how far the digital industry has come and laying the path for future innovation.

Josephine Buys, CEO of the IAB SA says, “Congratulations to all the incredible creatives, agencies, publishers and campaigns that were recognised this evening. We received a record number of entries this year, many of which exhibited groundbreaking digital knowledge and strategic relevance. Our judges were inspired by the way our winning entrants combined courage, creativity and business savvy to create enduring work.”

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