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MEET PAULA HULLEY – Head of Digital & Innovation for Ogilvy CT


The IAB talks to Paula Hulley in a series of interviews with our nine Heads of Councils.

Who are you?

I am the Head of Digital & Innovation for Ogilvy CT, Vice Chair and Head of the Agency Council at the IAB. Passionate about achieving the impossible with amazing teams and creating connected experiences that innovate with brands & consumers in a meaningful and remarkable way. Proud Mom to Céline Fantastic and grateful to an incredible support network that partner with me to do what I love every day.

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Release: 365 Digital launches programmatic Private Marketplace (PMP)

South African publisher solutions business, 365 Digital, have launched their premium programmatic Private Marketplace.

A Private Marketplace (PMP) is where private, invitation-only digital advertising deals are bought and sold programmatically over a curated list of premium websites. A PMP is a tool specifically found in the programmatic space; a type of buying mechanic allowing specific deal types to be transacted without the hassles of signing Insertion Orders.


A PMP is the answer to running programmatic campaigns transparently, efficiently and cost effectively in brand safe environments. Deliberately built with only premium South African inventory, the 365 PMP was crafted using a very strict curation process.

A few of the properties in the 365 PMP include:









As the PMP grows, more premium sites will be added but only if they meet the stringent standards for premium classification. Currently, there are several sites being vetted which, should they crack the nod, will appear on the PMP in August or early September 2017.

Buying media via the 365 PMP:

Premium inventory can be bought by agencies, trading desks and programmatic advertisers in the following ways through any recognised Demand Side Platform (DSP):

  • Guaranteed Deals:

This is a pre-negotiated fixed price deal between publisher and advertiser for a guaranteed number of impressions. Inventory can be bought across specific sites, verticals or for all the sites in the PMP. Advertisers can overlay 1st party audience data or purchase audience data from within the PMP. Deal IDs will be created and sent to buyers to allow access to the inventory.

  • Preferred deals:

Here we arrange a pre-negotiated fixed CPM price deal between publisher and advertiser for a variable number of impressions. These deals are based on a RTB (Real-Time Bidding) basis within the private auction. Again, specific sites can be targeted or verticals or all the sites in the PMP. 1st or 3rd party data can be used and a deal ID will be sent to buyers. Preferred Deals do not guarantee impressions but still get priority and exclusive access to inventory over the open exchange.

  • Private Auction:

This is a private or invitation-only auction between select publishers and buyers with a pre-negotiated price floor. These deals types are similar to open exchange buys, but instead of competing with thousands of buyers for impressions, buyers are selected to participate in the auction at the publisher’s discretion. Deals are executed programmatically via RTB (Real-Time Bidding). Inventory will be dependent on bids won and all data overlays are still allowed.

It’s important to note that while the PMP is built to make premium inventory available programmatically, the inventory is also still available on a traditional IO basis

If agencies or brands don’t have programmatic capabilities, Mark1 Media, the sister company of 365 Digital is able to facilitate this.

Whether publishers want to increase their revenue or agencies and advertisers wanting to buy premium inventory programmatically, the 365 Digital PMP is open for business and looking forward to growing this space in South Africa.

For more information contact 365 Digital:

Dominique Warr
Head of Marketing & Public Relations
Mark1 Media
072 621 3389

You can download a copy by clicking hereRelease – 365 Digital launches programmatic Private Marketplace

365 Digital PMP Landscape

Meet Marc Du Plessis – Incoming Chair of the IAB Publisher council

Marc du Plessis

The IAB talks to Marc Du Plessis in a series of interviews with our nine Heads of Councils.

Who are you?

I am the incoming Chair of the IAB Publisher council. I am also the joint-CEO of Spark Media, an advertising and media solutions sales house. We are firm believers in revolutionary, evidence-based marketing principles and invest heavily into local South African research. I have 11 years’ experience in the media and publishing industry, and for the last 8 years, a real focus in digital transformation and digital innovation.

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Team IAB

IAB South Africa is looking for a full time Administration Manager

IAB SA, is an independent, voluntary, non-profit association focused on growing and sustaining a vibrant and profitable digital industry in South Africa.

Play an active role in nurturing South Africa’s digital industry; we are looking for a dynamic self-starter that shares our passion for growing digital in South Africa, to manage the day-to-day administration of the digital trade association.

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Meet Mpho Maseko – Brand Council for the IAB

Mpho Maseko

The IAB talks to Mpho Maseko in a series of interviews with our nine Heads of Councils.

Who are you?

I have been operating in the Marketing and Communication field for more than 10 years. I have worked both on the agency and client side of life having started my career as a Public Relations intern for David Barritt & Company.
I have worked in the advertising industry, in a client services and strategy development role.

I have honed in on my event managing skills for both small and large scale events through my role as PRO at the Gauteng Legislature.
I’m a lover of a life who is fascinated by most humans. My superpower is my ability to stay curious and to always strive for nirvana.

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Meet Fiona Buchner –Transformation and Education Council

Fiona Buchner

The IAB talks to Fiona Buchner who is the Transformation and Education coordinator and support to the chairman of the council.

Who are you?

I am the Transformation and Education coordinator at the IAB. I am also a Marketing Strategist with over 20 years’ experience in marketing, the vast majority of which has been in the digital space having started my career in digital, being the Brand Executive for and moving onto work on Liberty Life’s Ecommerce venture, becoming Managing Director of Peppers ad Rogers Group South Africa, working for Osiris as Head of Retention Marketing for 15 of their international online brands and heading up South African Tourism eMarketing division before leaving the corporate environment to run my own consulting company. In my consulting capacity, I have worked on numerous brands – online and traditional, both from an agency side, a customer side and as a strategic business facilitator.

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DR Oupa MonamodiThe IAB talks to Dr IS Oupa Monamodi in the second of a series of interviews with our nine Heads of Councils.

  • Who are you?  I am Dr IS Oupa Monamodi.  I am the Non-Executive Chairman of WPP Protea Investment Holdings and the WPP Group BEE Trust, and I hold a similar role for the Smollan Group SA, as the Non-Executive Chairman of the Tshimedzwa Investment Holdings and the Smollan BEE Trust. I have previously worked in the IT Industry, studied and worked in academia in the USA, and served as the CEO of Uthingo Management the first operator of the South African National Lottery.
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IAB SA is forming a digital professional body – get involved in the Johannesburg event

Jhb invitePlease join us for an update on our work to create a credible, growing skills base for our industry.  The IAB SA is in the process of  facilitating the development of a Professional Body, which will allow recognition and standardisation of digital skills profiles and designations in the digital industry.

We know that our members, and the broader publishing, marketing, advertising and communications industries need credible, reliable digitally skilled individuals, and we want to enable them to confidently choose to employ professionals who are accountable to a Professional Body for their guaranteed competence and ethics.

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Meet Andrew Allison – Head of Regulatory Affairs Council

Andrew-AllisonThe IAB talks to Andrew Allison in the first of a series of interviews with our nine Heads of Councils.

Who am I?
I’m the Chief Operating Officer of the Red & Yellow School, a Director of WPP agencies Mirum (previously Quirk) and NotNorm, and the Head of Regulatory Affairs for the IAB. I worked in Johannesburg and London as a corporate finance lawyer, before moving home to Cape Town to join Quirk as Chief Financial Officer in 2010. I’m also a qualified accountant.

Find me on LinkedIn and who’s who

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