By Alexandra Salomon, Senior Director, International, IAB (Washington D.C.)
Alexandra Salomon is a veteran in online marketing, global advertising, digital publishing/media, and international business. She has worked for leading brands including AOL, Overture, Yahoo, and LivingSocial, as well as start-ups and consulting services.
A career in digital holds rich potential for success and growth in the information age. Our technology evolves by the second, yet the real potential lies in the people behind the technology. As digital impacts the lives of every human being in some way, it is essential that our engineers, managers, developers and marketers are as diverse as the society they serve.
South African agencies, publishers, marketers and individuals brought talent and digital innovation in spades to the IAB Bookmark Awards this year. Following several weeks of judging, the panel has narrowed down the record number of entries into a list of official finalists.
Josephine Buys, CEO of IAB SA says, “We are thrilled with the response to the IAB Bookmark Awards this year. Each entry tells a unique story of how digital can be used to achieve relevant, lasting results in multiple sectors.”
The Publisher Research Council (PRC) was created to meet the needs of fast changing reading behaviour across both traditional and digital reading platforms and to provide an innovative “Gold Standard” Reader Audience Measurement founded on global and local best practice, expertise and resources.
The PRC is a not for profit company that represents the interests of both print and online publishers in South Africa. It conducts audience and efficacy research on behalf of members, while providing research on broader media audiences for advertisers and their agencies.
Register here: https://goo.gl/Ns2MqM
Real marketing personalisation is about more than just paid targeting (and re-targeting). It’s about engaging in an authentic dialogue with the people who matter most to your business – and doing so on their terms. One approach that’s emerged in response to the modern marketer’s mandate of more relevance and less intrusiveness, has been the creation of branded content “ecosystems”. But building these semi-personalised online communities around your service or product is easier said than done – and what’s even more challenging is figuring out exactly how to make them financially viable.
Fret not however, as this Thursday you’re invited to join Meltwater and Joshin Raghubar – founder of Pan-African engagement agency, iKineo Ventures, for a free Webinar that will uncover both how to grow your brand community, as well as how to leverage it for maximum impact on your bottom line.
By Chris Borain, Chairman of the IAB SA
We have reached a critical juncture for digital, both locally and globally. Digital has evolved from one aspect of the media mix to a powerful, pervasive medium with an influence that cannot be ignored.
The PwC Media Outlook for 2016-2020 shows that mobile access has impacted several billion people in less than five years. In comparison to the 20m people impacted over 60 years by the industrial revolution, it is clear that digital is the driver for rapid change in human history. This is an exciting time, and an opportunity for publishers, brands and agencies to collaborate to create a digital landscape that is fair, measurable and constructive.
IAB Digital Summit powered by Accenture Interactive, click here for more info.
By John Sanei
As the digital industry, we are the custodians of change. We introduce the tools that have the potential to bring exponential levels of growth, efficiency and engagement to our businesses. However, digital alone is not the cure-all for every business problem. In order for digital to succeed in today’s climate, it has to be keenly focused on consumer and employee needs.
Digital is the hot topic impacting all aspects of the South African consumer experience, from advertising to business.
As a high growth, vastly influential sector, digital needs to undergo ongoing and conscious transformation. The IAB SA champions diversity in digital, which is apparent in the program for the IAB Digital Summit, coming up on 16 March at The Galleria, Sandton. The speaker list is deliberately focused on providing a platform for female digital leaders, and experts of all ethnicities.
IAB SA is excited to announce that it is partnering with Accenture Interactive, the biggest and fastest growing digital agency network in the world, for the third annual IAB Digital Summit, taking place on 16 March, at the Galleria in Sandton. Accenture Interactive is a prominent new player and innovator in the digital space, and its vote of confidence illustrates the growing influence of the Summit in driving digital conversation and the power of digital to achieve notable strategic results.
Webgrowth’s learning path is designed to stretch your thinking and challenge your current marketing techniques – their analytical approach to digital marketing can be used for a mom and pop shop to the most advanced corporate company in Africa.
Offering a special discount to IAB SA members, here is an upcoming course and workshop.
Ticket sales opened today for the third annual IAB Digital Summit coming up on 16 March. The highly anticipated line-up features a mix of global digital heavyweights and local industry pioneers including Ferial Haffajee, Editor at Large for HuffPostSA; John Sanei, Trend Specialist and founder #Trenovate; Jessy Severins, Ad and Operations Manager for Gumtree; and Lee Naik CEO for TransUnion Africa. Speakers will continue to be announced over the next few weeks.
While this promises to be the best Summit to date, ticket prices remain unchanged thanks to partnerships with heavy-hitting sponsors.