What the IAB can do for: media planners and buyers

The IAB SA has established a measurement standard for South African traffic provided by current vendor Effective Measure. The EM dashboard makes planning specifically across member sites effortless with key traffic and demographic data being provided. The IAB SA has worked with Telmar and Effective Measure to provide data for digital, which now forms part of the Telmar planning tool.

Soon we will also start publishing additional guidelines, documents on best practice and other useful information for media planners and buyers.