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Starfish Greathearts Foundation launches disruptive approach to charity fundraising with interactive, iPad e-book

A first for a South African charity; challenging the traditional business model and providing consumers with a product of value when donating to a cause

Technology has aided in facilitating the disruption of every major, global industry – from taxis to hotel bookings. Today, Starfish Greathearts Foundation launches an interactive e-book, in order to turn the traditional, charity, fundraising model on its head.

Belinda te Riele, CEO of Starfish explains, ‘It is a challenge raising funds in our market, as South Africa is considered a middle-income country with less foreign aid coming through. Also, many people are experiencing donor fatigue and so we need to find more innovative ways of raising funds and to build a community of support for children’.

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Regulatory Affairs @ IAB :: 2016 in the rear view mirror

By Andrew Allison: Head of Regulatory Affairs Council

The significant increase in regulatory activity, which we saw in 2015, continued and accelerated into 2016, and looks set to keep us busy through the next couple of years. The Government seems to have recently come alive to the pitfalls and perils of a South African digital “Wild, Wild West”, with which it now seems preoccupied. The raft of new Bills and rumblings from Pretoria are fixated on perceived failings of the Internet and – sadly – not focused on harnessing the opportunities it presents and on championing innovation and technology.

On a more positive note, there has been an undeniable mobilisation of civil society in response to the threat of increased regulation, and this can never be a bad thing. In the broader marketing, publishing and technology sectors, industry associations and self-regulatory bodies have jostled to align with each other, to engage with government and to re-evaluate their own internal workings. Concessions have been made from both sides. It is still difficult to predict how favourable the outcome will be – and for whom – but we have made big strides this far, and have no plans to slow down.

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Mobile growing as dominant frontier for online advertising

Mobile web traffic has increased from 20% in 2012 to 45% in 2015 and is expected to rise to 72% by 2020  according to IAB SA Internet advertising revenue report. With mobile traffic booming, digital advertising across these platforms is fast-becoming the most relevant way to engage with customers intimately and on their terms.

While access to data still remains a barrier in South Africa, the report notes that more affordable services, lower data costs and faster mobile data will bring more users onto mobile phones for longer. In fact, a 2015 Effective Measure study notes that 46% of South Africans using the Internet have at least three cellphones in their household.

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Times Media and Backbone Studios score a winning goal with Supa Strikas

Backbone Studios – a joint venture between Times Media Group and Strika Entertainment – was recently recognised at the inaugural YouTube Sub-Saharan Africa Creator Awards for its popular, soccer-themed comic series Supa Strikas. At the event held in Sandton, Supa Strikas was announced as joint winner in the Comic category.

Richard Morgan-Grenville, Strika Entertainment CEO, says: “Strika and Backbone Studios have worked hard to grow this channel over the past 12 months and we see this award as recognition of that. We are very proud of the diverse global audience that Supa Strikas boasts.”
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Digital ad spend reflects strong growth in otherwise challenging advertising market

While some traditional media struggles, digital adspend in South Africa has witnessed powerful growth. The latest full year (2015) digital advertising spend report released by PwC on behalf of the IAB SA illustrates that the local industry has moved beyond the R3,4 billion spend (invoiced) mark in 2015. This translates to 36% overall year-on-year growth.

Certain sectors have witnessed exponential development. In terms of the PwC classification, mobile saw the biggest growth at 182%, followed by online at 68% and search at 22% (Search for 2014 was restated by PwC referencing the PwC Entertainment and media outlook: 2015 – 2019). South African advertisers spent R2.35 billion in 2015 on paid search. Online advertising (display and video) generated R952 million, which equates to 27% of total spend. Excluding search, R181 million was reported as being spent on mobile advertising.

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Are you South Africa’s best Digital Student?

The IAB SA Bookmark Awards 2017 are recognising South Africa’s brightest young digital talent.

“Digital is, by nature, a playground for young creativity. We are excited to review and recognise the many ways in which emerging talent is contributing to the industry and shaping its future,” says Josephine Buys, CEO for IAB SA. “We look forward to awarding tomorrow’s talent and watching these digital stars rise.”

What better way to start your career in digital than being recognised as a young digital pioneer? If you are studying a digital course at an institution including marketing and related disciplines such as UX and your work is making waves, this is the category for you to be recognised in.

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GUIDELINES

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Native Advertising Guidlines

These are designed to offer clarity, good practice and a launchpad for further discussion around the marketing tool known as Native Advertising. While they aim to simplify concepts and provide examples it remains cognisant that our market evolves quickly and the lifespan of these guidelines are likely to last a year whereupon it will be updated.

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Ad blocking has far-reaching effects for digital advertising

By Josephine Buys, CEO of IAB SA

One of the trends that could change the face of the Internet is the increasing use of ad blocking software. Whilst this technology is not new, the web seems to have reached a tipping point where frustrated users are jumping the technical hurdles in larger numbers to filter out online ads.

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SUMMIT

THE IAB DIGITAL SUMMIT

The IAB SA hosted its second annual IAB Digital Summit in Newtown, Johannesburg, on March 3 2016.

The event covered topics including programmatic; premium display; native advertising; content marketing; ad blocking; click fraud; viewability; diversity and transformation in SA media; the “new partnership” between publishers and agencies; media planning in SA; mobile advertising (including video); measurement; regulation such as the Protection of Personal Information Act and the Electronic Communications and Transactions Act; and broad-based black economic empowerment.

READ MORE ON THE SUMMIT WEBSITE

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