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NEWS

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The missing Effective Measure panel data

Jarred Cinman, chairman of the IAB SA, responds to an article arguing that the IAB SA’s measurement data, supplied via Effective Measure, is ‘flawed’ as it excludes global publishers.

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SA Breaking News - SBYA

Native advertising takes off in SA

Over the past six months, native advertising has become an increasingly large part of the digital advertising ecosystem, appearing in different forms and shapes across publishers.

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RESEARCH

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The missing Effective Measure panel data

Jarred Cinman, chairman of the IAB SA, responds to an article arguing that the IAB SA’s measurement data, supplied via Effective Measure, is ‘flawed’ as it excludes global publishers.

Read More
Sept

South African online visitor data: September 2014

The September 2014 IAB SA and Effective Measure statistics show a notable increase in desktop and mobile profiles accessing member sites. In just two months, the findings show a 19.6% increase in unique browsers when compared with the July 2014 statistics.

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VISITOR DATA

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Unique Browsers
Avg time on site

GUIDELINES

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Ten key steps to trusted analytics data

Most websites use web analytics tools from third-party suppliers to count their traffic. These services offer website publishers a variety of different and variable settings, many of which are critical to the final statistics that are reported.

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SUMMIT & BOOKMARKS

THE IAB DIGITAL SUMMIT

The IAB South Africa, established in May 2003, is hosting the 1st annual IAB Digital Summit & Bookmarks at the Turbine Hall, part of the trendy Newtown Precinct in Johannesburg, Gauteng, on February 19 2015.

Join us at this event, which will feature high-level local and international industry speakers focusing on a host of topics promising interactive and engaging content across all aspects of digital and offering some digital firsts in terms of the event itself. Come strategise and be inspired!

The IAB Digital Summit will be followed by The Bookmarks Awards on the evening of February 19 at the Turbine Hall.

READ MORE ON THE SUMMIT WEBSITE

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THE BOOKMARK AWARDS

The Bookmarks Awards is an IAB SA initiative, celebrating its seventh year in 2014-15. These are the local digital industry’s highest-calibre awards aimed at identifying and rewarding excellence in digital creative work and execution, benchmarked against international standards and measurable results as judged by our host of local and international judges.

This year the Bookmarks event forms part of the IAB Digital Summit, taking place on the evening of February 19 2015 at the Turbine Hall in Newtown, Johannesburg.

Join us as we celebrate the best in digital!

READ MORE ON THE BOOKMARKS WEBSITE

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JOIN THE IAB

Who should apply?

Interested in joining the IAB SA?
Read more here about which companies and organisations can benefit the most.

The benefits

What makes membership of the IAB SA worthwhile?
Read more here about the wide range of benefits that our members enjoy.

How to apply

Want to become a member of the IAB SA?
Follow these easy steps to apply for membership and join the heartbeat of SA’s digital industry.

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