AND BEST PRACTICE
These are designed to offer clarity, good practice and a launchpad for further discussion around the marketing tool known as Native Advertising. While they aim to simplify concepts and provide examples it remains cognisant that our market evolves quickly and the lifespan of these guidelines are likely to last a year whereupon it will be updated.
By Josephine Buys, CEO of IAB SA
One of the trends that could change the face of the Internet is the increasing use of ad blocking software. Whilst this technology is not new, the web seems to have reached a tipping point where frustrated users are jumping the technical hurdles in larger numbers to filter out online ads.
The Consumer Protection Act (CPA) 68 of 2008 is explicit in providing for the rights of consumers to restrict unwanted direct marketing and to exercising this right free of charge.
SUMMIT & BOOKMARKS
THE IAB DIGITAL SUMMIT
The IAB SA hosted its second annual IAB Digital Summit in Newtown, Johannesburg, on March 3 2016.
The event covered topics including programmatic; premium display; native advertising; content marketing; ad blocking; click fraud; viewability; diversity and transformation in SA media; the “new partnership” between publishers and agencies; media planning in SA; mobile advertising (including video); measurement; regulation such as the Protection of Personal Information Act and the Electronic Communications and Transactions Act; and broad-based black economic empowerment.
THE BOOKMARK AWARDS
The Bookmarks Awards is an IAB SA initiative that celebrated its eighth year in 2016. These are the local digital industry’s highest-calibre awards aimed at identifying and rewarding excellence in digital creative work and execution, benchmarked against international standards and measurable results as judged by our host of local and international judges.
The 2016 awards ceremony took place on March 3 2016 from 7pm at the Turbine Hall in Newtown, Johannesburg. Read about the 2016 categories and winners.
For sponsorship, partnership and exhibition enquiries, contact Michelle Venter at email@example.com or +27 11 475 4258.