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NEWS

AutoTrader says #ByeByePrint #HelloDigital in industry defining move

For 25 years waiting rooms and living rooms have been anchored by the thick wedge that was AutoTrader’s flagship – a magazine with pages densely packed with cars for sale from all throughout the country. This month the magazine says goodbye to the South African public; a milestone that is both an end and a bold new beginning, and goes fully digital for the first time.

AutoTrader CEO George Mienie said, “The magazine was the start of our business and was the heart of the business for 15 years before the transition to digital started in 2008. At one stage it was so popular that our printers told us we had to hold off as the magazine size was going to break the binder! In fact, there were several instances when AutoTrader was late to retail shelves as a result of it having broken the binders. But today we live in a far more exciting reality. There’s no doubt that it’s time to fully embrace the digital age.”

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The State of Social Media in South Africa

by Darsana Vijay

Brought to you by: Unmetric & Whysatisfy

An analysis of South Africa’s 50 most valuable brands revealed that 45 out of 50 brands have an active social media presence on one or more social networks. However only 36% of these brands had accounts on Facebook, Twitter, Instagram and Youtube. Most notably, Instagram was the least preferred social network for brands despite the higher than average engagement other brands experience on this platform.

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GUMTREE TURNS OVER A NEW LEAF

Gumtree_5_Small-use_Vertical-01As of 20 April 2017, the country’s biggest online classifieds site, Gumtree South Africa, will be sporting a new logo as part of an ongoing and comprehensive redesign.

“Gumtree’s logo has remained unchanged since 2005, although the site has undergone major changes. Gumtree has always been an innovator in the classifieds’ space – it’s high-time that the image of the site matches the level of sophistication and development that has been rolled out behind the scenes,” says Claire Cobbledick, Head of Core for Gumtree South Africa.

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South Africa’s Advertising Standards Authority in Crisis

The Advertising Standards Authority (ASA), a respected industry self-regulatory body in South Africa, is in crisis and needs our support. It urgently requires short-term funding to keep it in business while a turnaround strategy is implemented. In partnership with a business rescue team, the ASA has identified ways in which it can improve and better serve the evolving advertising industry in future.

“Losing the ASA would be a truly sad day for not only the advertising industry, but more importantly for proponents of industry self-regulation in any form in South Africa. The ASA has served advertisers and consumers tirelessly for more than 50 years, and has always championed the highest standards of honesty and fairness across the industry. It has certainly had its issues in recent years, but these are already in the process of being resolved.” says Andrew Allison, Head of IAB SA Regulatory Affairs Council.

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IAB South Africa/PwC Online Adspend Study Have you been left out?

PwC and the IAB have performed a domestic digital advertising expenditure analysis for the past 3 years, with various market participants both from the online & mobile publishing and agency sector contributing.  This analysis has been able to effectively quantify the size of the Internet (Online & Mobile) media revenues in South Africa for the respective years.

We have received excellent feedback from the market, and as the analysis is based on actual figures, we believe that it provides realistic, reliable and trustworthy data that is useful to you and your organisation.  PwC has a similar relationship in various other territories across the world and this study is therefore accepted as the most comprehensive measure of online and mobile advertising.

If you have not been participating in our previous studies, then you should no longer be left out.

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GUIDELINES

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Native Advertising Guidlines

These are designed to offer clarity, good practice and a launchpad for further discussion around the marketing tool known as Native Advertising. While they aim to simplify concepts and provide examples it remains cognisant that our market evolves quickly and the lifespan of these guidelines are likely to last a year whereupon it will be updated.

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Ad blocking has far-reaching effects for digital advertising

By Josephine Buys, CEO of IAB SA

One of the trends that could change the face of the Internet is the increasing use of ad blocking software. Whilst this technology is not new, the web seems to have reached a tipping point where frustrated users are jumping the technical hurdles in larger numbers to filter out online ads.

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Interested in joining the IAB SA?
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