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Information Regulator nominations finally approved

Approval of office bearers brings compliance obligations with SA privacy law a step closer.

Organisations dealing with personal information should note the recent approval of nominations to the office of the Information Regulator. The IR will be responsible for monitoring and enforcing compliance and handling complaints in respect of the Protection of Personal Information Act (POPI).

On 7 September 2016 the National Assembly approved the nomination of the 5 members of the IR, a new body that will perform its functions in terms of POPI and the Promotion of Access to Information Act (PAIA). The nominations are yet to be confirmed by the Minister of Justice and Correctional Services and thereafter finally approved by the President.

The office of the IR will consists of: Chairperson Advocate Pansy Tlakula; full time members Advocate Lebogang Stroom and Johannes Weapond; and part-time members Sizwe Snail and Professor Tana Pistorius.

Once in office the most immediate actions the IR is likely to take are:

  • setting a commencement date for POPI, thereby triggering the 12-month period after which the Act will be enforced; and
  • drafting regulations to implement the Act, which will set out compliance obligations under POPI.

Members should note that the earliest the Act is predicted to be in force is mid-2017. Organisations will not be liable for non-compliance for a period of 12 months from the commencement date.

Bookmarks are open for entries

iab-banner-1903x450-v3The 2017 Bookmark Awards, an IAB SA initiative, are now open for entries.

South Africa’s most sought-after awards recognising all-things-digital, continue to evolve with the rapidly changing digital landscape. Entrants to the Bookmarks can expect a fresh new crop of categories that recognise the full scope of interactive excellence.

Josephine Buys, the CEO of IAB SA says, “The Bookmark Awards have always set the benchmark for tech, digital and leading edge innovation. As the IAB, we are mindful of how technology is converging and the powerful impact that interactive technology has on the marketing mix.”

“The Bookmarks play an important role in shaping trends within the industry. Now in its ninth year, we have seen how award-winning work inspires and educates the industry about the power to build brands through creative and high impact digital executions that deliver measurable results,” she adds.

New categories span Gaming, Virtual Reality, Digital Installations and Activations, Internet of Things, Customer Experience Design and Dedicated Internet Streaming Services.

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Traditional publishing and digital advertising: a crossroads and a new frontier

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By Josephine Buys, CEO IAB SA

At a time when traditional methods of publishing are undergoing rapid change, digital allows new opportunities to connect with readers and consumers. However, our audiences are no longer a given. Publishers and advertisers need to meticulously tailor their content to survive in a cutthroat media landscape.

 

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IAB Bookmarks 2017 judge nominations

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IAB Bookmarks 2017 entries will open end September.  The 2017 ‘digital oscars’ will be held at a new Sandton venue on the 2nd of March 2017.

IAB SA invites SA’s digirati to nominate judges and be an integral part of this prestigious event.

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GUIDELINES

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Native Advertising Guidlines

These are designed to offer clarity, good practice and a launchpad for further discussion around the marketing tool known as Native Advertising. While they aim to simplify concepts and provide examples it remains cognisant that our market evolves quickly and the lifespan of these guidelines are likely to last a year whereupon it will be updated.

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Ad blocking has far-reaching effects for digital advertising

By Josephine Buys, CEO of IAB SA

One of the trends that could change the face of the Internet is the increasing use of ad blocking software. Whilst this technology is not new, the web seems to have reached a tipping point where frustrated users are jumping the technical hurdles in larger numbers to filter out online ads.

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SUMMIT

THE IAB DIGITAL SUMMIT

The IAB SA hosted its second annual IAB Digital Summit in Newtown, Johannesburg, on March 3 2016.

The event covered topics including programmatic; premium display; native advertising; content marketing; ad blocking; click fraud; viewability; diversity and transformation in SA media; the “new partnership” between publishers and agencies; media planning in SA; mobile advertising (including video); measurement; regulation such as the Protection of Personal Information Act and the Electronic Communications and Transactions Act; and broad-based black economic empowerment.

READ MORE ON THE SUMMIT WEBSITE

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