The UK ABC has renewed Effective Measure’s patented digital audience metrics solution, Digital Helix, with the global recognition of an accredited Web Analytics Provider. The Digital Helix product is part of Effective Measure’s unique tagging methodology.
AND BEST PRACTICE
Digital advertising is a complex, vibrant, technology-driven industry that changes often. The IAB Arena – launched by the IAB in the US – is a simplified representation of the digital advertising ecosystem that shows how the different pieces and players work together to create and deliver advertising to consumers, using campaign optimisation and measurement for the best results.
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SUMMIT & BOOKMARKS
THE IAB DIGITAL SUMMIT
The IAB South Africa, established in May 2003, hosted the first annual IAB Digital Summit in Newtown, Johannesburg, on February 19 2015.
The event featured high-level local and international industry speakers – Mark Slade, Chris Clarke, Gregor Waller, Ali Jafari, Dmitry Shishkin, David Doty, Ido Yerushalmi, Eyabo Macauley and David Sable – who focused on a range of topics and presented interactive, engaging content that touched on all aspects of digital.
The IAB Digital Summit was followed by the Bookmarks Awards on the evening of February 19.
THE BOOKMARKS AWARDS
The Bookmarks Awards is an IAB SA initiative that celebrated its seventh year in 2015. These are the local digital industry’s highest-calibre awards aimed at identifying and rewarding excellence in digital creative work and execution, benchmarked against international standards and measurable results as judged by our host of local and international judges.
This year, the Bookmarks event formed part of the first annual IAB Digital Summit. The awards ceremony took place on the evening of February 19 2015 at the Turbine Hall in Newtown, Johannesburg.
View a list of all the 2015 Bookmarks winners.