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NEWS

Winners announced for the IAB Bookmark Awards 2017

The winners of the IAB Bookmark Awards were announced to a packed audience of the digital industry’s finest at The Galleria, Sandton last night. South Africa’s top talent and most memorable campaigns were recognised, illustrating how far the digital industry has come and laying the path for future innovation.

Josephine Buys, CEO of the IAB SA says, “Congratulations to all the incredible creatives, agencies, publishers and campaigns that were recognised this evening. We received a record number of entries this year, many of which exhibited groundbreaking digital knowledge and strategic relevance. Our judges were inspired by the way our winning entrants combined courage, creativity and business savvy to create enduring work.”

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A connected digital society is critical for Africa to thrive

lee naikBy Lee Naik, CEO of TransUnion Africa

Technology developments have had a profound effect on emerging economies in Africa. The widespread adoption of mobile phones, in particular, has seen a proliferation of new and innovative ways for businesses to reach and engage their customers, and for governments to provide services to their citizens. In other parts of the world, we talk about technology with reference to disruption – the disruption of communication methods, business models, even entire industries. Given the dramatic changes we’re seeing closer to home, it’s perhaps more accurate to frame the conversation in terms of transformation.

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Accenture Interactive announces keynote speaker for IAB Digital Summit

Didier UljaszAccenture Interactive, Diamond Sponsor for the IAB Digital Summit, has announced that Didier Uljasz will be the keynote speaker at the IAB Digital Summit 2017. Uljasz, Managing Director at Accenture Interactive, is the Head of the agency’s Personalisation practice across EALA and Digital Marketing Lead for Middle East, Africa, Russia and Turkey. He will bring deep experience on channeling detailed customer data for tangible business impact.

With his background as a data scientist, Uljasz has worked with global clients on several large-scale digital transformation programs in sectors spanning retail, automotive, telecoms, media and banking. These engagements often have the common objective to transform big data into actionable insights that lead to value for businesses and their customers.

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GUIDELINES

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Native Advertising Guidlines

These are designed to offer clarity, good practice and a launchpad for further discussion around the marketing tool known as Native Advertising. While they aim to simplify concepts and provide examples it remains cognisant that our market evolves quickly and the lifespan of these guidelines are likely to last a year whereupon it will be updated.

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Ad blocking has far-reaching effects for digital advertising

By Josephine Buys, CEO of IAB SA

One of the trends that could change the face of the Internet is the increasing use of ad blocking software. Whilst this technology is not new, the web seems to have reached a tipping point where frustrated users are jumping the technical hurdles in larger numbers to filter out online ads.

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Interested in joining the IAB SA?
Read more here about which companies and organisations can benefit the most.

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What makes membership of the IAB SA worthwhile?
Read more here about the wide range of benefits that our members enjoy.

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Follow these easy steps to apply for membership and join the heartbeat of SA’s digital industry.

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