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NEWS

IABsummit

IAB extends Bookmarks deadline one last time

If you’ve still been procrastinating over which piece of work to enter for the 2015 IAB Bookmarks, you’re in luck – we’ve extended the deadline one last time! You can now submit your entry by Monday December 1 2014.  

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SouthernX media exchange enters South African market

SouthernX, which entered the South African market last month, is a coalition of publishers that forms a media exchange within a private and controlled marketplace. Specifically designed to optimise the yield on sold inventory for publishers, SouthernX has created a buyer space that benefits both advertisers and publishers.

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IABsummit

Industry heavyweights to judge IAB Bookmarks

The judging panel has been announced for the upcoming IAB Bookmarks. The annual awards continue to entrench digital as a recognised medium with a panel of industry experts in online publishing, marketing and building categories.

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RESEARCH

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IAB SA poll shines light on investment and savings habits

In a poll on investment and saving conducted by Effective Measure through the IAB SA, 72% of respondents had some form of saving and investment, more than half who had none were keen to start and 87% of all respondents either had already started saving or wanted to do so.

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Sept

South African online visitor data: September 2014

The September 2014 IAB SA and Effective Measure statistics show a notable increase in desktop and mobile profiles accessing member sites. In just two months, the findings show a 19.6% increase in unique browsers when compared with the July 2014 statistics.

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IABreport

Digital ad revenues in US hit landmark high

Internet ad revenues in the US climbed to an historic first half-year high of $23.1-billion, according to the latest IAB Internet Advertising Revenue Report prepared by PwC US. This marks a 15% rise over 2013’s first-half ad revenues of $20.1-billion.

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VISITOR DATA

Pageviews
Unique Browsers
Avg time on site

GUIDELINES

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Ten key steps to trusted analytics data

Most websites use web analytics tools from third-party suppliers to count their traffic. These services offer website publishers a variety of different and variable settings, many of which are critical to the final statistics that are reported.

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SUMMIT & BOOKMARKS

THE IAB DIGITAL SUMMIT

The IAB South Africa, established in May 2003, is hosting the 1st annual IAB Digital Summit & Bookmarks at the Turbine Hall, part of the trendy Newtown Precinct in Johannesburg, Gauteng, on February 19 2015.

Join us at this event, which will feature high-level local and international industry speakers focusing on a host of topics promising interactive and engaging content across all aspects of digital and offering some digital firsts in terms of the event itself. Come strategise and be inspired!

The IAB Digital Summit will be followed by The Bookmarks Awards on the evening of February 19 at the Turbine Hall.

READ MORE ON THE SUMMIT WEBSITE

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THE BOOKMARK AWARDS

The Bookmarks Awards is an IAB SA initiative, celebrating its seventh year in 2014-15. These are the local digital industry’s highest-calibre awards aimed at identifying and rewarding excellence in digital creative work and execution, benchmarked against international standards and measurable results as judged by our host of local and international judges.

This year the Bookmarks event forms part of the IAB Digital Summit, taking place on the evening of February 19 2015 at the Turbine Hall in Newtown, Johannesburg.

Join us as we celebrate the best in digital!

READ MORE ON THE BOOKMARKS WEBSITE

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Interested in joining the IAB SA?
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What makes membership of the IAB SA worthwhile?
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Want to become a member of the IAB SA?
Follow these easy steps to apply for membership and join the heartbeat of SA’s digital industry.

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