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Dare to be different

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Dare to be different.

You know what you want – and it’s not the ordinary.
Because you’re one of us; the creative misfits, artsy introverts, wordsmith changemakers, and the true game-changers.

We are the difficult ones, and we want you to join us at Open Day!

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As the industry comes to terms with the tragic loss of one of our legends, the Patterson family are overwhelmed with the tributes that are pouring in, and are being inundated with requests of where to send flowers.

Those who knew Gordon, know he was an incredible mentor with a constant drive to train, uplift and inspire people.

In lieu of flowers, his family have requested donations be made to a bursary fund which is being established to continue his legacy.


Details for the fund are:

Bank                                    Standard Bank

Account Name                  Omnicom Media Group SA (Pty) Ltd

Account Number              022667016

Type of Account               Business Current Account

Branch                                Sandton

Branch Code                      019205

Beneficiary reference      GP Legacy Trust


Clicks2Customers the first in Africa to earn Analytics 360 Reseller status

OC241 CLICKS2CUSTOMERS LOGO CMYKHaving recently completed a rigorous (and lengthy) approval process, incuBeta Group is proud to announce that, through its high-performance agency, Clicks2Customers (C2C), it has met Google’s standards to become an Analytics 360 Reseller.

“Our data analytics team is held in high regard by industry peers and enterprise clients,” says Jonathan Gluckman, Clicks2Customers CEO. “This achievement is the first of its kind on the African continent and bears further testament to this team’s ability to extract significant value for organisations looking to enhance customer insights – connecting the dots between activity and results.”

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How to create content that connects

This is the golden age of content marketing and nowhere is this more evident than in digital. Content marketing allows brands to go beyond the product push to entertain, enlighten and seduce audiences with useful information aligned with the brand’s strategy and target market. But chances are if everyone in the room is singing, a large number will be off-key. So here are some important points to ensure your content marketing is on-point, says Desiree Gullan, Executive Creative Director of G&G Digital.

Know them
Understand your audience, beyond demographics. Know their likes and dislikes, their old habits and new favourites. If you don’t have the data, do an audit of the community, with specific focus on pages they follow, who they interact with and how. Then tailor your content to these interests. Content should be informed by the community, not the other way round.

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IAB SA’s inaugural Salary Survey tells a clear story about how the industry is investing in talent.

salary survey headerIAB SA reveals first-ever salary survey for digital industry

The IAB SA, in partnership with Millward Brown, has held the first ever industry-endorsed digital salary survey. The survey benchmarks the salaries of specialist skills in a way that is relevant to the South African digital marketing and communication industry and relevant to the scale of agencies, that otherwise was ill-defined

Fred Roed, CEO of World Wide Creative and Head of Agencies at IAB SA says, “This is the first time that the IAB SA has conducted a survey that focuses solely on the dynamic roles in the South African digital industry and their compensation. No other available survey comprehensively covers the unique skills that our agency members offer.”

The data tells a clear story about how the industry is investing in talent.  As expected, there is a slight discrepancy in average salaries for medium sized agencies and larger agencies, with large agencies offering on average 8% higher salaries compared to medium sized agencies.

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RIP Gordon Patterson

Gordon Patterson TwitterAdvertising and Media legend Gordon Patterson has tragically passed away.  Gordon was shot in an alleged botched hijacking last night.

The advertising industry has lost one of its brightest minds.

IAB SA sends our deepest condolences to Gordon’s family, friends and beloved wife Sonja Patterson.  He will be sadly missed by all who knew him and all in the South African Media and Marketing industry.

Image: Gordon Patterson (Twitter)



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Native Advertising Guidlines

These are designed to offer clarity, good practice and a launchpad for further discussion around the marketing tool known as Native Advertising. While they aim to simplify concepts and provide examples it remains cognisant that our market evolves quickly and the lifespan of these guidelines are likely to last a year whereupon it will be updated.

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Ad blocking has far-reaching effects for digital advertising

By Josephine Buys, CEO of IAB SA

One of the trends that could change the face of the Internet is the increasing use of ad blocking software. Whilst this technology is not new, the web seems to have reached a tipping point where frustrated users are jumping the technical hurdles in larger numbers to filter out online ads.

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The IAB SA hosted its second annual IAB Digital Summit in Newtown, Johannesburg, on March 3 2016.

The event covered topics including programmatic; premium display; native advertising; content marketing; ad blocking; click fraud; viewability; diversity and transformation in SA media; the “new partnership” between publishers and agencies; media planning in SA; mobile advertising (including video); measurement; regulation such as the Protection of Personal Information Act and the Electronic Communications and Transactions Act; and broad-based black economic empowerment.


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The Bookmarks Awards is an IAB SA initiative that celebrated its eighth year in 2016. These are the local digital industry’s highest-calibre awards aimed at identifying and rewarding excellence in digital creative work and execution, benchmarked against international standards and measurable results as judged by our host of local and international judges.

The 2016 awards ceremony took place on March 3 2016 from 7pm at the Turbine Hall in Newtown, Johannesburg. Read about the 2016 categories and winners.

For sponsorship, partnership and exhibition enquiries, contact Michelle Venter at michelle@iabsa.net or +27 11 475 4258.


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Who should apply?

Interested in joining the IAB SA?
Read more here about which companies and organisations can benefit the most.

The benefits

What makes membership of the IAB SA worthwhile?
Read more here about the wide range of benefits that our members enjoy.

How to apply

Want to become a member of the IAB SA?
Follow these easy steps to apply for membership and join the heartbeat of SA’s digital industry.

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