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NEWS

Transformational Leadership for an inclusive and diverse digital industry

Musa KalengaBy Musa Kalenga.

We are called for such a time as this.

More people on the planet own mobile phones than toothbrushes. These levels of mobile technology adoption have created the ability for people that were previously “excluded” to be part and parcel of local and global business. This may range from accessing financial services to education and even broader opportunities in commerce. This inclusion has forced traditional businesses to re-think their business models and imagine them in a new context. The wholesale inclusion of people through mobile technology coupled with the disruptive spirit by which companies that are forward-thinking are surviving, makes for really exciting changes in the world today.

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Calling South Africa’s Mobile Marketing talent – under two weeks left to enter the MMA SA SMARTIES™ Awards

MMA SmartiesSouth Africa’s hottest mobile talent have until 23rd June 2016 to enter The Mobile Marketing Association SA (MMA SA) SMARTIES™ Awards. This unique global awards program offers marketers and agencies a chance to be recognised – locally and internationally for mobile marketing campaigns that deliver real, effective impact.

If you are a marketer or an agency that has created a compelling and successful mobile campaign, now is your chance to be recognised as a pioneer, within South Africa and around the globe. A SMARTIES™ award will set you apart in the industry, affirming your experience in a rapidly growing marketing sphere.

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New business acquisition tool for ad agencies launched

ramify.bizA new online and mobile tool, Ramify.biz, has been launched to help connect South African brands and marketers to ad agencies.

The objective is to help marketers and entrepreneurs grow their businesses’ brands through easy access to information concerning relevant advertising and marketing communication partners.

“A lot of marketers are only familiar with a handful of ad agencies and, while databases with information on possible agency partners do exist, they are generally walled in as paid-for services,” says Ramify.biz founder, Herman Manson, who is also the publisher and editor of the South African advertising and marketing industry news site, MarkLives.com. “We are democratising this information and empowering marketers to quickly find short- and long-term agency partners.”

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Reflections and Projections with Effective Measure

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It has been a significant year for Effective Measure. As the leading digital audience data provider across Africa and the Middle East, Effective Measure is dedicated to offering publishers gold standard audience measurement and commercial value.

In March 2016, Effective Measure was acquired by Insiight, which saw the founders of the business move back into senior leadership roles within EM. This triggered a surge in development and a new business strategy. The focus on bringing data and insights to core emerging markets has been the focal point, to help Publishers connect with Agencies and Advertisers, so they can more effectively target over 1 billion emerging market consumers.
Late 2015 Effective Measure launched App Measurement, which enables App owners to measure traffic to and usage of their apps, all reported in the EM dashboard.

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Bill payment merchants inspire confidence in online shoppers while automobile merchants leave them wary

Effective Measure (EM) have released the much anticipated EM e-Commerce Industry Report 2016, sponsored by Visa. The report focuses on those who shop online as well as those who don’t and the motivating reasons behind both decisions.

South Africans have shown a growing confidence in e-commerce with a notable 56% of the respondents indicating that they have shopped online between December 2015 and March 2016.

Consumers felt most comfortable doing their first online payment with bill payment merchants, while automobile merchants may need to polish up their e-commerce skills as they ranked lowest with only 7% of consumers feeling comfortable making their first online purchase with them. Marketers can take note of what South African online shoppers look for before making a purchase. 41% of the 12 000 respondents indicated that the overriding assurance they look for when shopping online is guaranteed returns and 59% say that an “on delivery” payment option would motivate them to purchase online more often.

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PwC and IAB SA launch third digital adspend study

IAB SA, in collaboration with PwC, has launched its third study on digital adspend in South Africa. This study is the definitive resource on online and mobile advertising locally and internationally.

As the audited and approved supplier of this report, PwC works with the IAB globally to afford a view of the total market size and changes in digital adspend. Similar criteria are used across all regions, making it the most comprehensive measure of online and mobile advertising.

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GUIDELINES

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Native Advertising Guidlines

These are designed to offer clarity, good practice and a launchpad for further discussion around the marketing tool known as Native Advertising. While they aim to simplify concepts and provide examples it remains cognisant that our market evolves quickly and the lifespan of these guidelines are likely to last a year whereupon it will be updated.

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Ad blocking has far-reaching effects for digital advertising

By Josephine Buys, CEO of IAB SA

One of the trends that could change the face of the Internet is the increasing use of ad blocking software. Whilst this technology is not new, the web seems to have reached a tipping point where frustrated users are jumping the technical hurdles in larger numbers to filter out online ads.

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SUMMIT & BOOKMARKS

THE IAB DIGITAL SUMMIT

The IAB SA is hosting its second annual IAB Digital Summit in Newtown, Johannesburg, on March 3 2016.

The event will cover topics including programmatic; premium display; native advertising; content marketing; ad blocking; click fraud; viewability; diversity and transformation in SA media; the “new partnership” between publishers and agencies; media planning in SA; mobile advertising (including video); measurement; regulation such as the Protection of Personal Information Act and the Electronic Communications and Transactions Act; and broad-based black economic empowerment.

Speakers will be announced in the lead-up to the summit, which will be followed by the Bookmarks Awards on the evening of March 3 2016, also at the Turbine Hall.

READ MORE ON THE SUMMIT WEBSITE

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THE BOOKMARK AWARDS

The Bookmarks Awards is an IAB SA initiative that celebrates its eighth year in 2016. These are the local digital industry’s highest-calibre awards aimed at identifying and rewarding excellence in digital creative work and execution, benchmarked against international standards and measurable results as judged by our host of local and international judges.

The 2016 awards ceremony will take place on March 3 2016 from 7pm at the Turbine Hall in Newtown, Johannesburg. Read about the 2016 categories.

For sponsorship, partnership and exhibition enquiries, contact Michelle Venter at michelle@iabsa.net or +27 11 475 4258.

View a list of all the 2015 Bookmarks winners.

READ MORE ON THE BOOKMARKS

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JOIN THE IAB

Who should apply?

Interested in joining the IAB SA?
Read more here about which companies and organisations can benefit the most.

The benefits

What makes membership of the IAB SA worthwhile?
Read more here about the wide range of benefits that our members enjoy.

How to apply

Want to become a member of the IAB SA?
Follow these easy steps to apply for membership and join the heartbeat of SA’s digital industry.

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