what's new?

Stay up to date with the IAB SA by receiving useful information via our newsletter.



IAB Transformation Council Mandate

The IAB SA has launched a new Transformation Council with the sole aim of bringing about sustainable change and education in the digital publisher, media and marketing industry. This council will work in close collaboration with the IAB Board and other councils, in particular, the education council.

Read More
Newsletter banner - Adrianna

Dr Adriana Marais, Top 100 Candidate For The Mars One Mission To Headline The Next Heavy Chef Event

Dr Adriana Marais, Top 100 Candidate For The Mars One Mission To Headline The Next Heavy Chef Event

The aim of the Mars One mission is to establish a human settlement on the Red Planet in what will be “the most profound and influential event of the 21st century.” South African theoretical physicist, Dr Adriana Mars answered the call to become one of these pioneers. Three elimination rounds later and she is one of the final 100 candidates. This inspiring visionary will headline Heavy Chef and tell us her story on 25 May 2016 in Cape Town.

Read More

Effective Measure and IAB SA Digital Industry Survey Goes Live

Johannesburg, March 14, 2016 – After almost 6 months of planning Effective Measure (EM) and IAB SA are pleased to announce the launch of the new Digital Industry Survey.  The survey is widely used by publishers, agencies and brands and provides insights into demographic and psychographic attributes of publisher’s digital audiences and how to reach them.

The collection of this new survey data went live on November 1st, 2015 so EM now has 4 months of data which will be released into the EM Dashboard on March 14th 2016. This development includes improvement of data quality, improvements of survey methodology and increased representation of South Africa market trends.

Read More

DTI publishes Marketing, Advertising and Communication B-BBEE Sector Code

On Friday, 1 April 2016, the Department of Trade and Industry gazetted the finalised B‑BBEE Sector Code for the Marketing, Advertising (MAC) and Communication industry. This follows the earlier publication of a draft MAC Sector Code in 2015 which was received with concern by the industry, prompting the IAB SA to make written submissions to the DTI on the draft. The IAB SA’s submissions carried the endorsements of more than 20 of the country’s leading advertising and media agencies.

Read More



Effective Measure January Infographic


The IAB SA and Effective Measure online visitor statistics for January 2016 show that 38.1-million unique browsers – a daily average of 3.7-million unique browsers – were responsible for roughly 1.1-billion page views on South African websites.

Read More


Unique Browsers
Avg time on site



Native Advertising Guidlines

These are designed to offer clarity, good practice and a launchpad for further discussion around the marketing tool known as Native Advertising. While they aim to simplify concepts and provide examples it remains cognisant that our market evolves quickly and the lifespan of these guidelines are likely to last a year whereupon it will be updated.

Read More
IAB SA logo for articles

Ad blocking has far-reaching effects for digital advertising

By Josephine Buys, CEO of IAB SA

One of the trends that could change the face of the Internet is the increasing use of ad blocking software. Whilst this technology is not new, the web seems to have reached a tipping point where frustrated users are jumping the technical hurdles in larger numbers to filter out online ads.

Read More



The IAB SA is hosting its second annual IAB Digital Summit in Newtown, Johannesburg, on March 3 2016.

The event will cover topics including programmatic; premium display; native advertising; content marketing; ad blocking; click fraud; viewability; diversity and transformation in SA media; the “new partnership” between publishers and agencies; media planning in SA; mobile advertising (including video); measurement; regulation such as the Protection of Personal Information Act and the Electronic Communications and Transactions Act; and broad-based black economic empowerment.

Speakers will be announced in the lead-up to the summit, which will be followed by the Bookmarks Awards on the evening of March 3 2016, also at the Turbine Hall.


iab low-29


The Bookmarks Awards is an IAB SA initiative that celebrates its eighth year in 2016. These are the local digital industry’s highest-calibre awards aimed at identifying and rewarding excellence in digital creative work and execution, benchmarked against international standards and measurable results as judged by our host of local and international judges.

The 2016 awards ceremony will take place on March 3 2016 from 7pm at the Turbine Hall in Newtown, Johannesburg. Read about the 2016 categories.

For sponsorship, partnership and exhibition enquiries, contact Michelle Venter at michelle@iabsa.net or +27 11 475 4258.

View a list of all the 2015 Bookmarks winners.


iab low-426


Who should apply?

Interested in joining the IAB SA?
Read more here about which companies and organisations can benefit the most.

The benefits

What makes membership of the IAB SA worthwhile?
Read more here about the wide range of benefits that our members enjoy.

How to apply

Want to become a member of the IAB SA?
Follow these easy steps to apply for membership and join the heartbeat of SA’s digital industry.

Contact Info