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RIP Gordon Patterson

Gordon Patterson TwitterAdvertising and Media legend Gordon Patterson has tragically passed away.  Gordon was shot in an alleged botched hijacking last night.

The advertising industry has lost one of its brightest minds.

IAB SA sends our deepest condolences to Gordon’s family, friends and beloved wife Sonja Patterson.  He will be sadly missed by all who knew him and all in the South African Media and Marketing industry.

Image: Gordon Patterson (Twitter)

IAB Cannes in a Can

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We invite you to the highly acclaimed Cannes in a Can presented by NATIVE VML CEO Jason Xenopoulos. Don’t miss out on his unique insights into the global trends that will shape the marketing agenda in the coming year such as:
The Fourth Industrial Revolution:   Virtual Reality, Artificial Intelligence, and The Internet of Things (IoT) will change the way we work, live, and play – ushering in a Fourth Industrial Revolution.

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Gumtree becoming part of the One Million Club

Gumtree_Logo_2012 (1)For brand pages, it is no small feat reaching one million Facebook likes – and so few have, especially in South Africa.

Big names who are part of the one million club, such as Charlize Theron, Trevor Noah and Nelson Mandela make more sense due to their international status, local brands include the likes of Soccer Laduma, Cricket South Africa, Glamour Magazine, MTN and most impressively, Knorr.

The latest local brand to join the illustrious club is Gumtree, the country’s leading online classifieds site.


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Careers24 launches company reviews feature to boost employer/employee relations

careers24_logoLeading online job platform Careers24 introduced a company review feature recently which allows employees to give anonymous feedback about their current or former employers.

According to the 2015 Stats SA report, the average job tenure in 2014 in South Africa was 47 months, the highest it has been since 2008. However, staff retention remains an ongoing challenge for many companies, often because the tools are not in place to ensure companies hire relevant talent.

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Native Advertising Guidlines

These are designed to offer clarity, good practice and a launchpad for further discussion around the marketing tool known as Native Advertising. While they aim to simplify concepts and provide examples it remains cognisant that our market evolves quickly and the lifespan of these guidelines are likely to last a year whereupon it will be updated.

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Ad blocking has far-reaching effects for digital advertising

By Josephine Buys, CEO of IAB SA

One of the trends that could change the face of the Internet is the increasing use of ad blocking software. Whilst this technology is not new, the web seems to have reached a tipping point where frustrated users are jumping the technical hurdles in larger numbers to filter out online ads.

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The IAB SA hosted its second annual IAB Digital Summit in Newtown, Johannesburg, on March 3 2016.

The event covered topics including programmatic; premium display; native advertising; content marketing; ad blocking; click fraud; viewability; diversity and transformation in SA media; the “new partnership” between publishers and agencies; media planning in SA; mobile advertising (including video); measurement; regulation such as the Protection of Personal Information Act and the Electronic Communications and Transactions Act; and broad-based black economic empowerment.


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The Bookmarks Awards is an IAB SA initiative that celebrated its eighth year in 2016. These are the local digital industry’s highest-calibre awards aimed at identifying and rewarding excellence in digital creative work and execution, benchmarked against international standards and measurable results as judged by our host of local and international judges.

The 2016 awards ceremony took place on March 3 2016 from 7pm at the Turbine Hall in Newtown, Johannesburg. Read about the 2016 categories and winners.

For sponsorship, partnership and exhibition enquiries, contact Michelle Venter at michelle@iabsa.net or +27 11 475 4258.


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Who should apply?

Interested in joining the IAB SA?
Read more here about which companies and organisations can benefit the most.

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What makes membership of the IAB SA worthwhile?
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