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Effective Measure and IAB SA Digital Industry Survey Goes Live

Johannesburg, March 14, 2016 – After almost 6 months of planning Effective Measure (EM) and IAB SA are pleased to announce the launch of the new Digital Industry Survey.  The survey is widely used by publishers, agencies and brands and provides insights into demographic and psychographic attributes of publisher’s digital audiences and how to reach them.

The collection of this new survey data went live on November 1st, 2015 so EM now has 4 months of data which will be released into the EM Dashboard on March 14th 2016. This development includes improvement of data quality, improvements of survey methodology and increased representation of South Africa market trends.

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DTI publishes Marketing, Advertising and Communication B-BBEE Sector Code

On Friday, 1 April 2016, the Department of Trade and Industry gazetted the finalised B‑BBEE Sector Code for the Marketing, Advertising (MAC) and Communication industry. This follows the earlier publication of a draft MAC Sector Code in 2015 which was received with concern by the industry, prompting the IAB SA to make written submissions to the DTI on the draft. The IAB SA’s submissions carried the endorsements of more than 20 of the country’s leading advertising and media agencies.

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IAB SA reveals how online consumers experience parenthood

The IAB SA’s latest online poll has revealed fascinating insights about the impact of becoming a parent on the lifestyle and consumption habits of South Africa’s online consumers.

The overwhelming finding was the significant change in lifestyle parents undergo after having a child. In terms of finances, 85% of poll respondents say that having a child made them reassess their financial needs, and relook at how they spend their money. This change in lifestyle extends to their driving habits, with 76% more concerned with car safety and 49% reassessing what car they drive. It was even felt in their diet, with 75% saying that their children influence what food they buy.

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We are Hiring

IAB SA is looking for a Jnr/Mid Marketing Communications Manager. 

This is a dream job for an emotionally mature self-starter who wants to work from home, you can be based in either CT or Jhb.

You will get to work alongside the best digital minds in the country and you will be solely responsible for all marketing and communications initiatives.

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Effective Measure January Infographic


The IAB SA and Effective Measure online visitor statistics for January 2016 show that 38.1-million unique browsers – a daily average of 3.7-million unique browsers – were responsible for roughly 1.1-billion page views on South African websites.

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Get the most from your social media measurement


Communicating with clients, both existing and potential, is an ever-evolving and complex undertaking for companies and their marketing teams. Hardly had online advertisers started to become accustomed to online marketing when they had to start getting their heads around communicating on a vast array of social media platforms. Whenever a new avenue of marketing communication opens up, the same question arises: how do you measure how effective you are?

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Native Advertising Guidlines

These are designed to offer clarity, good practice and a launchpad for further discussion around the marketing tool known as Native Advertising. While they aim to simplify concepts and provide examples it remains cognisant that our market evolves quickly and the lifespan of these guidelines are likely to last a year whereupon it will be updated.

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Ad blocking has far-reaching effects for digital advertising

By Josephine Buys, CEO of IAB SA

One of the trends that could change the face of the Internet is the increasing use of ad blocking software. Whilst this technology is not new, the web seems to have reached a tipping point where frustrated users are jumping the technical hurdles in larger numbers to filter out online ads.

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The IAB SA is hosting its second annual IAB Digital Summit in Newtown, Johannesburg, on March 3 2016.

The event will cover topics including programmatic; premium display; native advertising; content marketing; ad blocking; click fraud; viewability; diversity and transformation in SA media; the “new partnership” between publishers and agencies; media planning in SA; mobile advertising (including video); measurement; regulation such as the Protection of Personal Information Act and the Electronic Communications and Transactions Act; and broad-based black economic empowerment.

Speakers will be announced in the lead-up to the summit, which will be followed by the Bookmarks Awards on the evening of March 3 2016, also at the Turbine Hall.


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The Bookmarks Awards is an IAB SA initiative that celebrates its eighth year in 2016. These are the local digital industry’s highest-calibre awards aimed at identifying and rewarding excellence in digital creative work and execution, benchmarked against international standards and measurable results as judged by our host of local and international judges.

The 2016 awards ceremony will take place on March 3 2016 from 7pm at the Turbine Hall in Newtown, Johannesburg. Read about the 2016 categories.

For sponsorship, partnership and exhibition enquiries, contact Michelle Venter at michelle@iabsa.net or +27 11 475 4258.

View a list of all the 2015 Bookmarks winners.


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Who should apply?

Interested in joining the IAB SA?
Read more here about which companies and organisations can benefit the most.

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What makes membership of the IAB SA worthwhile?
Read more here about the wide range of benefits that our members enjoy.

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Follow these easy steps to apply for membership and join the heartbeat of SA’s digital industry.

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