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NEWS

Celebrating women at the Loeries

Josephine_twitterpicIt was great to see this year’s Loeries Awards celebrating women! There was a strong line up of talented and accomplished female speakers at the DStv Seminar of Creativity and women featured prominently in the Loeries judges and award winners, not to mention illuminating the red carpet with brains and beauty!

My Loeries experience began when I checked in to the Garden Court Marine Parade where the Umlazi Comtech Jazz Ensemble (still in their school uniform), played a selection of the best in jazz, past and present, including several tributes to the late, legendary Miriam Makeba. Each member of the band was talented but the vocalist, Zinhle Msane, was extraordinary. I got the distinct feeling that we were in the presence of greatness and I predict this remarkable young lady will enjoy global fame and recognition.

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Pitched by Webfluential

webfluentialGlobal influencer marketing platform, Webfluential, has released a new piece of technology to the market that is set to shake up the industry (again) by giving brands and influencers a whole new way to collaborate.

Pitched by Webfluential was released to the world yesterday. It allows marketers to post a brief and have influencers who match their requirements pitch their most creative concepts for branded content to the marketer.

Marketers post a brief on the Webfluential platform.

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IAB Women in Digital

Women’s Month 
IAB SA is celebrating our very own dynamic women in digital this women’s month. In addition to Josephine Buys and Michelle Venter who run the organisation full time, we are proud to have several digitally savvy women on our various Councils, some of whom have shared some insights which we will be sharing on our social media channels during the month of August.

 

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Dare to be different

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Dare to be different.

You know what you want – and it’s not the ordinary.
Because you’re one of us; the creative misfits, artsy introverts, wordsmith changemakers, and the true game-changers.

We are the difficult ones, and we want you to join us at Open Day!

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GORDON PATTERSON LEGACY TRUST

As the industry comes to terms with the tragic loss of one of our legends, the Patterson family are overwhelmed with the tributes that are pouring in, and are being inundated with requests of where to send flowers.

Those who knew Gordon, know he was an incredible mentor with a constant drive to train, uplift and inspire people.

In lieu of flowers, his family have requested donations be made to a bursary fund which is being established to continue his legacy.

 

Details for the fund are:

Bank                                    Standard Bank

Account Name                  Omnicom Media Group SA (Pty) Ltd

Account Number              022667016

Type of Account               Business Current Account

Branch                                Sandton

Branch Code                      019205

Beneficiary reference      GP Legacy Trust

 

Clicks2Customers the first in Africa to earn Analytics 360 Reseller status

OC241 CLICKS2CUSTOMERS LOGO CMYKHaving recently completed a rigorous (and lengthy) approval process, incuBeta Group is proud to announce that, through its high-performance agency, Clicks2Customers (C2C), it has met Google’s standards to become an Analytics 360 Reseller.

 
“Our data analytics team is held in high regard by industry peers and enterprise clients,” says Jonathan Gluckman, Clicks2Customers CEO. “This achievement is the first of its kind on the African continent and bears further testament to this team’s ability to extract significant value for organisations looking to enhance customer insights – connecting the dots between activity and results.”

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GUIDELINES

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Native Advertising Guidlines

These are designed to offer clarity, good practice and a launchpad for further discussion around the marketing tool known as Native Advertising. While they aim to simplify concepts and provide examples it remains cognisant that our market evolves quickly and the lifespan of these guidelines are likely to last a year whereupon it will be updated.

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Ad blocking has far-reaching effects for digital advertising

By Josephine Buys, CEO of IAB SA

One of the trends that could change the face of the Internet is the increasing use of ad blocking software. Whilst this technology is not new, the web seems to have reached a tipping point where frustrated users are jumping the technical hurdles in larger numbers to filter out online ads.

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SUMMIT & BOOKMARKS

THE IAB DIGITAL SUMMIT

The IAB SA hosted its second annual IAB Digital Summit in Newtown, Johannesburg, on March 3 2016.

The event covered topics including programmatic; premium display; native advertising; content marketing; ad blocking; click fraud; viewability; diversity and transformation in SA media; the “new partnership” between publishers and agencies; media planning in SA; mobile advertising (including video); measurement; regulation such as the Protection of Personal Information Act and the Electronic Communications and Transactions Act; and broad-based black economic empowerment.

READ MORE ON THE SUMMIT WEBSITE

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THE BOOKMARK AWARDS

The Bookmarks Awards is an IAB SA initiative that celebrated its eighth year in 2016. These are the local digital industry’s highest-calibre awards aimed at identifying and rewarding excellence in digital creative work and execution, benchmarked against international standards and measurable results as judged by our host of local and international judges.

The 2016 awards ceremony took place on March 3 2016 from 7pm at the Turbine Hall in Newtown, Johannesburg. Read about the 2016 categories and winners.

For sponsorship, partnership and exhibition enquiries, contact Michelle Venter at michelle@iabsa.net or +27 11 475 4258.

READ MORE ON THE BOOKMARKS

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