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IAB SA AGM updates – including election of new industry chairs

The IAB SA is thrilled to announce Chris Borain, Group Commercial Director at the Mail & Guardian Group as its new Chairperson, supported by Paula Hulley from Gloo@Ogilvy as Vice Chairperson. With their complementary skills and experience, they are well-equipped to grow the IAB SA and guide it through the ever-evolving digital landscape.

Diverse new leadership

Chris’ career includes experience as Primedia Online’s CEO, Head of Finance and Business Development for BBC Worldwide Channels, Head of Digital Media for Independent Media and, currently, Group Commercial Director for Mail and Guardian. His priority is to continue positioning digital as a powerful commercial sector.

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All you need to know to enter The Bookmark Awards

The IAB SA Bookmark Awards, set to take place on 16th March 2017, is renowned for recognising top talent in the digital industry. This year, we have expanded the definition of digital advertising, including all new categories that reflect the evolving media landscape.

The awards’ global relevance, combined with the extensive representation of all facets of the industry, make it a prestigious opportunity for brands, agencies, publishers and digital leaders to be recognised for great work. On 18 October, the IAB SA held an intensive workshop to share more information about the new categories, and how the judging process will work.

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Bookmarks 2017 entry workshop – Tips & Tactics

With just three weeks to go until the #Bookmarks2017 entry deadline, we are excited to present the top 20 tips coming out of the recent entry workshop to help you craft your winning entries and scoop your gold at the 2017 Bookmark Awards.


For more information on categories, rules and to enter CLICK HERE


AR no longer the exclusive domain of the CMO

Augmented and mixed realities are significantly boosting marketing departments’ efficacy. But AR is now boldly venturing into the rest of the workplace. From HR to R&D departments, the business case for AR is not only compelling, but in many instances revolutionising the way organisations engage with internal and external customers.

Using AR to engage with customers through layered digital discovery has already been well documented. However, use cases have been concentrated in the marketing fields and, by and large, under the auspices of the CMO and CTO of large corporations.

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Digital’s future lies in the fingertips of its customers

And these customers are more social than ever before
by Josephine Buys, CEO, IAB SA

The 2016 IAB MIXX brought together marketers, advertising executives, publishers, and ad technologists to discuss digital advertising’s new world order. IAB President and CEO, Randall Rothenberg, foreshadowed many of the discussions in his opening address, as he declared that today’s consumers demand more original, personal and provocative experiences.

Consumers hold the power, and they are rejecting experiences that don’t fulfil their needs. Deborah Wahl, Senior Vice President and CMO, McDonald’s USA, echoed this sentiment, stating that the ad blocking trend is proof that we need to embrace a culture of listening. Consumers have the freedom to tune us out. This drives us to participate in a new dialogue, where we put the consumer first.”

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Native Advertising Guidlines

These are designed to offer clarity, good practice and a launchpad for further discussion around the marketing tool known as Native Advertising. While they aim to simplify concepts and provide examples it remains cognisant that our market evolves quickly and the lifespan of these guidelines are likely to last a year whereupon it will be updated.

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Ad blocking has far-reaching effects for digital advertising

By Josephine Buys, CEO of IAB SA

One of the trends that could change the face of the Internet is the increasing use of ad blocking software. Whilst this technology is not new, the web seems to have reached a tipping point where frustrated users are jumping the technical hurdles in larger numbers to filter out online ads.

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The IAB SA hosted its second annual IAB Digital Summit in Newtown, Johannesburg, on March 3 2016.

The event covered topics including programmatic; premium display; native advertising; content marketing; ad blocking; click fraud; viewability; diversity and transformation in SA media; the “new partnership” between publishers and agencies; media planning in SA; mobile advertising (including video); measurement; regulation such as the Protection of Personal Information Act and the Electronic Communications and Transactions Act; and broad-based black economic empowerment.


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Who should apply?

Interested in joining the IAB SA?
Read more here about which companies and organisations can benefit the most.

The benefits

What makes membership of the IAB SA worthwhile?
Read more here about the wide range of benefits that our members enjoy.

How to apply

Want to become a member of the IAB SA?
Follow these easy steps to apply for membership and join the heartbeat of SA’s digital industry.

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