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NEWS

Effective Measure

Effective Measure renews accreditation from UK ABC

The UK ABC has renewed Effective Measure’s patented digital audience metrics solution, Digital Helix, with the global recognition of an accredited Web Analytics Provider. The Digital Helix product is part of Effective Measure’s unique tagging methodology.

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censored censorship censor

‘Internet censorship bill’ under scrutiny in SA

The Films and Publications Amendment Bill – expected to be informed by a draft policy drawn up by the Film and Publication Board (FPB), the content classifier – was approved by the Cabinet earlier this month.

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JASA

Justice Alliance of South Africa launches ‘Expose It’

Expose It is a new platform for South Africans to take action and unite against corruption. The platform uses reports of bribery and corruption collected on its website and USSD phone app to fight corruption on every level within public service organisations, including government departments, political parties and parastatals.

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Gumtree

Gumtree introduces precision targeting for online advertisers

Gumtree will be the first South African platform to introduce a precision targeting product for online advertisers. Vicinity Offers, enabled by technology partner Vicinity Media, will allow brands to target potential customers based on their specific location and intent to purchase.

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Twitter

RESEARCH

IAB Effective Measure stats June 2015

South African online visitor data: June 2015

The IAB SA and Effective Measure online visitor statistics for June 2015 show that 33.6-million unique browsers – a daily average of 3.3-million unique browsers – were responsible for roughly 235-million visits to South African websites.

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VISITOR DATA

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Unique Browsers
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GUIDELINES

IAB Arena

IAB Arena: understanding the digital advertising ecosystem

Digital advertising is a complex, vibrant, technology-driven industry that changes often. The IAB Arena – launched by the IAB in the US – is a simplified representation of the digital advertising ecosystem that shows how the different pieces and players work together to create and deliver advertising to consumers, using campaign optimisation and measurement for the best results.

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SUMMIT & BOOKMARKS

THE IAB DIGITAL SUMMIT

The IAB South Africa, established in May 2003, hosted the first annual IAB Digital Summit in Newtown, Johannesburg, on February 19 2015.

The event featured high-level local and international industry speakers – Mark Slade, Chris Clarke, Gregor Waller, Ali Jafari, Dmitry Shishkin, David Doty, Ido Yerushalmi, Eyabo Macauley and David Sable – who focused on a range of topics and presented interactive, engaging content that touched on all aspects of digital.

The IAB Digital Summit was followed by the Bookmarks Awards on the evening of February 19.

READ MORE ON THE SUMMIT WEBSITE

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THE BOOKMARKS AWARDS

The Bookmarks Awards is an IAB SA initiative that celebrated its seventh year in 2015. These are the local digital industry’s highest-calibre awards aimed at identifying and rewarding excellence in digital creative work and execution, benchmarked against international standards and measurable results as judged by our host of local and international judges.

This year, the Bookmarks event formed part of the first annual IAB Digital Summit. The awards ceremony took place on the evening of February 19 2015 at the Turbine Hall in Newtown, Johannesburg.

View a list of all the 2015 Bookmarks winners.

READ MORE ON THE BOOKMARKS WEBSITE

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JOIN THE IAB

Who should apply?

Interested in joining the IAB SA?
Read more here about which companies and organisations can benefit the most.

The benefits

What makes membership of the IAB SA worthwhile?
Read more here about the wide range of benefits that our members enjoy.

How to apply

Want to become a member of the IAB SA?
Follow these easy steps to apply for membership and join the heartbeat of SA’s digital industry.

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