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NEWS

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IAB Digital Summit set to demystify digital

With a line-up of industry heavyweights and personal interaction sessions with digital’s leading thinkers, the 2016 IAB Digital Summit and Bookmark Awards, hosted in Johannesburg on the 3rd of March, is a hot ticket for online marketers, publishers and agencies.

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Digital awards are more than a slap on the back

The annual IAB SA Bookmark awards has in less than eight years of existence established itself as the country’s premier digital industry awards, and amongst the most coveted awards in the South African marketing landscape.

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IAB Digital Summit 2016

The IAB SA is hosting its second annual IAB Digital Summit and Bookmarks in Newtown, Johannesburg, on 3rd March 2016. Building knowledge and awarding excellence in digital media and marketing.

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Annual internet advertising revenue report shows substantial online growth

The annual IAB SA Internet Advertising Revenue Report, conducted by PwC, shows a growth of 15% in online advertising revenue from 2013 to 2014. This growth, at a rate of more than three times the current CPI, provides a clear indication of the rapid growth of both the size and importance of the digital marketing industry in South Africa.

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RESEARCH

Effective Measure January Infographic

SOUTH AFRICAN ONLINE VISITOR DATA: JANUARY 2016

The IAB SA and Effective Measure online visitor statistics for January 2016 show that 38.1-million unique browsers – a daily average of 3.7-million unique browsers – were responsible for roughly 1.1-billion page views on South African websites.

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Get the most from your social media measurement

 

Communicating with clients, both existing and potential, is an ever-evolving and complex undertaking for companies and their marketing teams. Hardly had online advertisers started to become accustomed to online marketing when they had to start getting their heads around communicating on a vast array of social media platforms. Whenever a new avenue of marketing communication opens up, the same question arises: how do you measure how effective you are?

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VISITOR DATA

Pageviews
Unique Browsers
Avg time on site

GUIDELINES

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Ad blocking has far-reaching effects for digital advertising

By Josephine Buys, CEO of IAB SA

One of the trends that could change the face of the Internet is the increasing use of ad blocking software. Whilst this technology is not new, the web seems to have reached a tipping point where frustrated users are jumping the technical hurdles in larger numbers to filter out online ads.

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SUMMIT & BOOKMARKS

THE IAB DIGITAL SUMMIT

The IAB SA is hosting its second annual IAB Digital Summit in Newtown, Johannesburg, on March 3 2016.

The event will cover topics including programmatic; premium display; native advertising; content marketing; ad blocking; click fraud; viewability; diversity and transformation in SA media; the “new partnership” between publishers and agencies; media planning in SA; mobile advertising (including video); measurement; regulation such as the Protection of Personal Information Act and the Electronic Communications and Transactions Act; and broad-based black economic empowerment.

Speakers will be announced in the lead-up to the summit, which will be followed by the Bookmarks Awards on the evening of March 3 2016, also at the Turbine Hall.

READ MORE ON THE SUMMIT WEBSITE

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THE BOOKMARK AWARDS

The Bookmarks Awards is an IAB SA initiative that celebrates its eighth year in 2016. These are the local digital industry’s highest-calibre awards aimed at identifying and rewarding excellence in digital creative work and execution, benchmarked against international standards and measurable results as judged by our host of local and international judges.

The 2016 awards ceremony will take place on March 3 2016 from 7pm at the Turbine Hall in Newtown, Johannesburg. Read about the 2016 categories.

For sponsorship, partnership and exhibition enquiries, contact Michelle Venter at michelle@iabsa.net or +27 11 475 4258.

View a list of all the 2015 Bookmarks winners.

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Interested in joining the IAB SA?
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What makes membership of the IAB SA worthwhile?
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