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Meet Fiona Buchner –Transformation and Education Council

Fiona Buchner

The IAB talks to Fiona Buchner who is the Transformation and Education coordinator and support to the chairman of the council.

Who are you?

I am the Transformation and Education coordinator at the IAB. I am also a Marketing Strategist with over 20 years’ experience in marketing, the vast majority of which has been in the digital space having started my career in digital, being the Brand Executive for www.jobs.co.za and moving onto work on Liberty Life’s Ecommerce venture, becoming Managing Director of Peppers ad Rogers Group South Africa, working for Osiris as Head of Retention Marketing for 15 of their international online brands and heading up South African Tourism eMarketing division before leaving the corporate environment to run my own consulting company. In my consulting capacity, I have worked on numerous brands – online and traditional, both from an agency side, a customer side and as a strategic business facilitator.

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MEET DR IS OUPA MONAMODI – CHAIRMAN OF THE TRANSFORMATION AND EDUCATION COUNCIL

DR Oupa MonamodiThe IAB talks to Dr IS Oupa Monamodi in the second of a series of interviews with our nine Heads of Councils.

  • Who are you?  I am Dr IS Oupa Monamodi.  I am the Non-Executive Chairman of WPP Protea Investment Holdings and the WPP Group BEE Trust, and I hold a similar role for the Smollan Group SA, as the Non-Executive Chairman of the Tshimedzwa Investment Holdings and the Smollan BEE Trust. I have previously worked in the IT Industry, studied and worked in academia in the USA, and served as the CEO of Uthingo Management the first operator of the South African National Lottery.
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IAB SA is forming a digital professional body – get involved in the Johannesburg event

Jhb invitePlease join us for an update on our work to create a credible, growing skills base for our industry.  The IAB SA is in the process of  facilitating the development of a Professional Body, which will allow recognition and standardisation of digital skills profiles and designations in the digital industry.

We know that our members, and the broader publishing, marketing, advertising and communications industries need credible, reliable digitally skilled individuals, and we want to enable them to confidently choose to employ professionals who are accountable to a Professional Body for their guaranteed competence and ethics.

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Meet Andrew Allison – Head of Regulatory Affairs Council

Andrew-AllisonThe IAB talks to Andrew Allison in the first of a series of interviews with our nine Heads of Councils.

Who am I?
I’m the Chief Operating Officer of the Red & Yellow School, a Director of WPP agencies Mirum (previously Quirk) and NotNorm, and the Head of Regulatory Affairs for the IAB. I worked in Johannesburg and London as a corporate finance lawyer, before moving home to Cape Town to join Quirk as Chief Financial Officer in 2010. I’m also a qualified accountant.

Find me on LinkedIn and who’s who

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Call for applications for the JAMLAB

JAMLABUp to six teams will get free working space, mentors and coaches, regular talks from industry experts, a lean start up programme to help teams develop their innovations and opportunities to pitch their ventures to donors and investors.

You can read about it on medium here or follow us on twitter @jamlabafrica or on Facebook @jamlabafrica

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2017 Internet Trends report from Mary Meeker and Kleiner Perkins Caufield Byers

Mary Meeker, a partner at venture capital firm Kleiner Perkins Caufield & Byers and a former longtime Morgan Stanley analyst, delivered her report at  Recode’s Code Conference in Rancho Palos Verdes, California. on Wednesday. Spanning 355 pages, the report documents and analyses a vast swath of tech, commerce and advertising trends, ranging from internet advertising’s gains vs. TV advertising to the rapid slowing of smartphone unit shipments.  See the report here:  http://www.kpcb.com/internet-trends

 

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GUIDELINES

iab_nativeadvertising

Native Advertising Guidlines

These are designed to offer clarity, good practice and a launchpad for further discussion around the marketing tool known as Native Advertising. While they aim to simplify concepts and provide examples it remains cognisant that our market evolves quickly and the lifespan of these guidelines are likely to last a year whereupon it will be updated.

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Ad blocking has far-reaching effects for digital advertising

By Josephine Buys, CEO of IAB SA

One of the trends that could change the face of the Internet is the increasing use of ad blocking software. Whilst this technology is not new, the web seems to have reached a tipping point where frustrated users are jumping the technical hurdles in larger numbers to filter out online ads.

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JOIN THE IAB

Who should apply?

Interested in joining the IAB SA?
Read more here about which companies and organisations can benefit the most.

The benefits

What makes membership of the IAB SA worthwhile?
Read more here about the wide range of benefits that our members enjoy.

How to apply

Want to become a member of the IAB SA?
Follow these easy steps to apply for membership and join the heartbeat of SA’s digital industry.

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