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NEWS

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RESEARCH

IABreport

Digital ad revenues in US hit landmark high

Internet ad revenues in the US climbed to an historic first half-year high of $23.1-billion, according to the latest IAB Internet Advertising Revenue Report prepared by PwC US. This marks a 15% rise over 2013’s first-half ad revenues of $20.1-billion.

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ABCdiagram

Measuring web traffic: the basics

This guide produced by ABC and distributed by Effective Measure should help you understand the main methods of analysing and reporting on website activity, and what some of the major companies in this space do.

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VISITOR DATA

Pageviews
Unique Browsers
Avg. Time on site

GUIDELINES

ABClogo

Ten key steps to trusted analytics data

Most websites use web analytics tools from third-party suppliers to count their traffic. These services offer website publishers a variety of different and variable settings, many of which are critical to the final statistics that are reported.

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SUMMIT & BOOKMARKS

THE IAB DIGITAL SUMMIT

The IAB South Africa, established in May 2003, is hosting the 1st annual IAB Digital Summit & Bookmarks at the Turbine Hall, part of the trendy Newtown Precinct in Johannesburg, Gauteng, on February 19 2015.

Join us at this event, which will feature high-level local and international industry speakers focusing on a host of topics promising interactive and engaging content across all aspects of digital and offering some digital firsts in terms of the event itself. Come strategise and be inspired!

The IAB Digital Summit will be followed by The Bookmarks Awards on the evening of February 19 at the Turbine Hall.

READ MORE ON THE SUMMIT WEBSITE

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THE BOOKMARK AWARDS

The Bookmarks Awards is an IAB SA initiative, celebrating its seventh year in 2014-15. These are the local digital industry’s highest-calibre awards aimed at identifying and rewarding excellence in digital creative work and execution, benchmarked against international standards and measurable results as judged by our host of local and international judges.

This year the Bookmarks event forms part of the IAB Digital Summit, taking place on the evening of February 19 2015 at the Turbine Hall in Newtown, Johannesburg.

Join us as we celebrate the best in digital!

READ MORE ON THE BOOKMARKS WEBSITE

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Interested in joining the IAB SA?
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What makes membership of the IAB SA worthwhile?
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